infographics

Mobile app or mobile site?These are the stories that caught the eye of The Conversion Scientist last few weeks. If you are a curious marketer looking to learn more about conversion, please subscribe my weekly recommended reading list, For Further Study.
The new book is being announced at Conversion Conference Chicago. For more, sign up to get a copy of my up-coming book: Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

22 Amazing Mobile Email Marketing Statistics-Mass Transmit

Jun 11, 2012 06:06 pm
In my upcoming book, I make the case that email is preferable to social media for storing market attention. You might think that, in the era of mobile devices, my preference for email may seem quaint.
Think again.
Clearly, mobile devices and email go together like milk and Cap’n Crunch cereal. Only healthier. Enjoy these stats and keep that email coming!

Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC]

I only touch on the issue of Mobile Apps in my new book Your Customer Creation Equation. So I’m happy to share this very helpful infographic on Mobile websites vs. Mobile apps.
Is it just me, or is it clear that mobile websites are the way to go (except in extreme situations)?

Buddy Media CEO Makes Unforgettable ‘We Got Bought’ Video

Jun 05, 2012 08:06 am
How is this touching video different from your corporate press release? In every way. “The Human Voice is Unmistakeable.” In Your Customer Creation Equation (coming in June) I make the point that your business should be using the content it naturally makes to feed your audience.
Clearly Michael Lazerow is good with an iPad and Keynote.
What are you good with?

How to Build and Operate a Content Marketing Machine | SEOmoz

May 29, 2012 03:24 pm
It is a great sign that @SEOMoz included Conversion in their grand plan for Content Marketing. This infograph considers conversion a key component of content marketing, but in my upcoming book on conversion I make content a key part of conversion marketing. Different approaches, same result.
Enjoy the Infograph.

What makes a 30 second movie go viral? | Webreep Blog

May 14, 2012 07:26 pm
This is a very geeky look at what makes video go viral. Very geeky. That’s why I love it. Dr. Brent Coker introduces us to the Branded Viral Movie Predictor (BVMP). Yes, it even has an acronym. If you’ve considered doing a video in the hopes that it might “go viral,” read this first and be sure you have the appropriate doses of congruency, emotive strength, network involvement and paird meme synergy. Don’t you love science?

Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts.

       

  1. Get Real
  2.    

  3. Look at the Big Picture
  4.    

  5. Triangulate and Iterate

I captured this instagraph at Conversion Conference West 2012.
FULL SIZE
Designing from Inside Your Users Head-Conversion Conference West 2012

BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand.

Clearly, he knows something about how to communicate. Part of his presentation involved the audience teaching his B=MAT behavioral model to not one, but two others. You’ll find that model in this instagraph that I captured in real time.
FULL SIZE VERSION

Instagraph of BJ Fogg's Keynote at Conversion Conference 2012 West Infodoodle

Tim Ash presented his view of getting people to take action in a world that is hyper social. He starts us off with a discussion of “Commitment” and even had the audience stand and commit to implement at least one of his recommendation.
That action alone significantly increased the likelihood that we would take some action.
This was captured live by yours truly.

Measuring Social Media

 Click to enlarge.

Tim Ash Conversion in a Social World Infograph

As you might expect, I work with a number of eCommerce sites. Companies that sell things online is a faaaaaast moving target, so I’m glad to have folks like Willo O’Brien to keep me up to date on best practices.

Warning: You’re being left behind by some very innovative companies.

Which companies? Check out my notes form her SXSW presentation Social Shopping: The Future of Selling Online.

Click to Enlarge

INFOGRAPH-Social Shopping: The Future of Selling Online

INFOGRAPH-Social Shopping: The Future of Selling Online

Also from SXSW: 63 Great Subject Lines from the SXSW Catalog

Get more sales from the traffic you’re getting today. Sign up for a free consultation with The Conversion Scientist.

Brian

You check into a discount hotel only to find it bug-ridden and run-down, and the staff is indifferent to your discomfort. What do you do? You can ask the indifferent staff for help, call management, write a stern letter… or write a review.

This is the premise on which Jay Baer and Amber Naslund begin their presentation at MarketingProfs Digital Marketing Forum in Austin. The authors of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social take us through the promise and pitfalls of social media that most any business must consider… now.

CLICK TO ENLARGE

INFOGRAPH: 7 Shifts to Make Your Business Smarter, Faster and More Social

INFOGRAPH: 7 Shifts to Make Your Business Smarter, Faster and More Social

CLICK TO ENLARGE

Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.

Content Rules

That is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin.

#9: Have Fun

C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.

#6: Stoke the Campfire

Here is the Converison Sciences Instagraph of their presentation, captured in real time.

CLICK TO ENLARGE

Content Rules + Content Tools: INFOGRAPH

Content Rules + Content Tools: INFOGRAPH

CLICK TO ENLARGE

Tim Hayden is one of those dynamic idea guys, and knows how to execute for his clients. It was a pleasure to present along side him at the University of Texas McCombs School of Business Conference and Alumni Reunion recently.

He gave us a thought provoking presentation on the integration of the live, mobile and online life of our prospects and customers, including some important tips on the use of QR Codes and email.

Email is the currency of the Web.

Here is my Infograph of that presentation captured with Instagraph technology.

Mobile Social IntelligenceTim Hayden infographic mobile marketing

INFOGRAPH: Tim Hayden-Mobile Social Intelligence Part 2


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The Power of Three
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I had the honor of presenting at the University of Texas McCombs School of Business Conference and Alumni Reunion along side some smart people.

These included Sam Decker, recently of Bazaarvoice, who gave the attendees three tips on how to succeed in a world of influencers.

Here is the infograph of his presentation captured with instagraph technology.

Sam Decker Success Influencer World Part 1

Sam Decker Success Influencer World Part 2

The basic Conversion Rate equation is online sales or leads divided by traffic.

When you get a lot of bad traffic, your conversion rate drops, as would be expected. However, if you get traffic that is well qualified, you generate more sales, more leads for less effort.

Search engine optimization (SEO) is the process of telling the search engines what your Web site is about, so that people who are looking for things you offer find you (and everyone else goes somewhere else). There are few online marketing strategies that deliver such highly qualified traffic over long periods of time with no advertising buy.

Carolyn Shelby took PubCon Masters Training attendees through the basics of SEO. She is one of the most respected speakers at PubCon, and if you get a chance to see her, I strongly recommend you sit in. She is the source for Chicago SEO.

Here are my notes from her presentation captured using Instagraph Infograph technology.

SEO 101-Carolyn Shelby at PubCon 1 of 3
SEO 101-Carolyn Shelby at PubCon 2 of 3

SEO 101-Carolyn Shelby at PubCon 3 of 3