What is a conversion rate, and what does it really mean for you as a business owner? In this guide, we’ll break down the definition of a conversion rate, show you the formula for calculating conversion rates, and help you identify whether your conversion rate is low or high. At the end of the article, […]
Every business wants to know their customers better. Yet many businesses are inward looking. What has to change? When you want to save a file in your favorite application, which icon do most apps offer up? Why it’s the image of a 3.5″ floppy disc, of course. Why is it that the universal icon for […]
Building a smooth customer journey is key to business and revenue growth. Here’s how to create a sales funnel that works in just 5 minutes. You may not believe you already have one or more sales funnels in place, but all businesses do. Maybe it’s not working as expected. Or perhaps you would like to […]
How do you bring a data-driven approach to your website redesign? BigCommerce hired Chris Nolan to do just that. Here’s how he used data to drive a Market-first redesign. When we lose an employee to another company, I feel a mix of pride and saltiness. I’m proud that working here turns otherwise ordinary men and […]
How often do your landing pages break promises made in your ads or newsletters? Here’s an example that may hit home. This is a tale of two companies who can’t afford to blacken their reputation any more than they already have. It is the story of one letter, one landing page and a broken promise. […]
It’s hard to interview really smart people. They have great things to say, but can run them by you at a fast clip. It’s like trying to savor a seven-course gourmet meal served on a conveyor belt. Dan McGaw is one of those smart people. He sees the threads that connect customers to websites to […]
What is the role of data within a digital agency? Should you collect data if you’re redesigning a website? We discuss these issues on Intended Consequences. When we redesign our website, we are given a rare opportunity to change the bones we build it on. Imagine that your website is a doll. You start with […]
Here is a list of questions you may — and should — ask before you choose the best conversion optimization consultant for your online business. Maybe you have exhausted your resources or maybe you’d rather have CRO experts maximize your profits. Whatever your situation, it’s time to pick a conversion optimization consultant for your online […]
How is conversion optimization ensuring that website redesigns always deliver an improvement in performance? Brian Massey and Joel Harvey can tell you. And they do. Poker is one of those games that, like digital marketing, requires a left-brain/right-brain approach. To begin with, good poker players know the percentages. They know that the two four’s in […]
Let’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments. To improve conversions, we also need to understand context. Read on. I predicted years ago that my business would be using machine learning for much of what we do manually […]
