Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Joe’s team analyzes customer reviews at scale […]
In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will kill our creativity. […]
A high-converting landing page looks deceptively simple, but if you’ve made online offers, you know how hard it can be to get the results you’re looking for. In this guide, we talk about how to optimize a landing page for peak performance, why it matters, landing page best practices, and key strategies for improving your […]
A fundamental concept in A/B testing is statistical hypothesis testing. It involves creating a hypothesis about the relationship between two data sets and then comparing these data sets to determine if there is a statistically significant difference. It may sound complicated, but it explains how A/B testing works. In this article, we’ll take a high-level […]
When your A/B test offers inconclusive results, they’re still giving you a lot of information. What do you do with the “meh” intel?
This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.
A well-crafted landing page is one of the most powerful tools in digital marketing, capable of turning casual visitors into loyal customers. But if you’ve ever created a landing page, you know how much strategic planning and execution they require. At Conversion Sciences, after years of perfecting the art and science of landing page optimization, […]
Every business owner I know is unhappy with their website conversions. They invest in quality traffic but struggle to convert it into leads and sales. Usually, when they ask us for conversion rate optimization services, they’re worried about how persuasive their messaging is or whether the design of their website is hurting results. What they […]
Have you ever rebuilt a landing page or updated a website, only to realize that web conversions are low or non-existent? It’s more common than you think, which is why we’re sharing the exact conversion rate optimization process and CRO strategies we use at Conversion Sciences to optimize ecommerce pages, conversion funnels, digital marketing campaigns, […]
Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers. TLDR Summary *** Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are often seen […]
