Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
There’s no greater skill than self-reliance. Generating data to support your designs, ideas, and strategies gives you a freedom not available to marketers 10 years ago. Conversion rate optimization is the segment of digital marketing that seeks to maximize the value gained from your website’s visitors. We seek to convert a visitor to a customer, […]
We ran an A/B test of a form against a multistep quiz-style form and found that it increased completion rates by 61%. Here’s what we learned. Sometimes, we collectively overlook some of the most promising ideas to make things better for our visitors. So many landing page redesigns leave one element largely unchanged: The stack […]
How do you compare your data when you move from Universal Analytics to Google Analytics 4 (GA4), or some other analytics package? Learn how to size up a lot of data very quickly using a simple algorithm you learned in high school. Once you move from Google Analytics to Ga4, you can be assured that […]
When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results. What if you were Google Search’s therapist? You would be tasked with understanding the mind of Google’s search algorithm, […]
Web design is about communicating with people who have problems that your offering solves. Science is about making sure you’re not designing just for yourself. If you do web design for conversion, science will guarantee that your new design will perform better. Here’s how. This is Alice. She’s a web designer. Alice is doing a […]
What is the job of an optimizer? Is it just improving conversion rates? If not, what is the goal of a CRO professional and what are the steps of conversion optimization? Brian Massey, the Conversion Scientist, shares the steps of conversion optimization. He is the founder of Conversion Sciences, and author of the book “Your […]
Can you send a daily email to a business-to-business email list? How often can I email my B2B list? Check out these 4 lessons learned. One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back […]
Interested in setting up your own conversion marketing laboratory? Run your own secret science experiments? Brian Massey, the Conversion Scientist, will tell you how. Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true […]
Discover how AI marketing tools truly work and find the answer to the question: Can they really increase your website’s conversion rates? We may marvel that such things can be done, but we also recognize that these things require a great deal of data and the skills of some serious brainiacs to get a machine […]
Even in business-to-business lead generation, you can “reverse” the perceived risk of completing a form, and I cover several ways to do this. Risk reversal is an important part of conversion rate optimization.
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