Entries by Brian Massey

Why Web Design for Conversion Needs Science

Web design is about communicating with people who have problems that your offering solves. Science is about making sure you’re not designing just for yourself. If you do web design for conversion, science will guarantee that your new design will perform better. Here’s how. This is Alice. She’s a web designer. Alice is doing a […]

What are the Steps of Conversion Optimization

What is the job of an optimizer? Is it just improving conversion rates? If not, what is the goal of a CRO professional and what are the steps of conversion optimization? Brian Massey, the Conversion Scientist, shares the steps of conversion optimization. He is the founder of Conversion Sciences, and author of the book “Your […]

Last Minute Holiday Marketing Ideas for Ecommerce

Trying to capture your share of holiday shoppers but think it’s too late? Get inspired with these last minute Holiday marketing ideas for ecommerce. Attention is scarce and many brands are trying to vye for it. Most big brands start thinking about their holiday marketing ideas in March. Yes, you read it right. But if […]

7+ Facts About Shopping Cart Abandonment & Recovery

Shopping cart abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website. Shopping cart abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business. Good abandoners […]

Mobile Ecommerce Checkout: Maximizing Conversions

Concerned with your mobile ecommerce checkout conversion rates? Discover how to maximize these seemingly fickle mobile visitors. There are approximately 50 million mobile-only users in the US alone. That’s roughly one in five American adults who are “smartphone-only” internet users. If all they have is a smartphone that’s what they will use to shop from […]