Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
How do you compare your data when you move from Universal Analytics to Google Analytics 4 (GA4), or some other analytics package? Learn how to size up a lot of data very quickly using a simple algorithm you learned in high school. Once you move from Google Analytics to Ga4, you can be assured that […]
When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results. What if you were Google Search’s therapist? You would be tasked with understanding the mind of Google’s search algorithm, […]
Web design is about communicating with people who have problems that your offering solves. Science is about making sure you’re not designing just for yourself. If you do web design for conversion, science will guarantee that your new design will perform better. Here’s how. This is Alice. She’s a web designer. Alice is doing a […]
What is the job of an optimizer? Is it just improving conversion rates? If not, what is the goal of a CRO professional and what are the steps of conversion optimization? Brian Massey, the Conversion Scientist, shares the steps of conversion optimization. He is the founder of Conversion Sciences, and author of the book “Your […]
Can you send a daily email to a business-to-business email list? How often can I email my B2B list? Check out these 4 lessons learned. One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back […]
Interested in setting up your own conversion marketing laboratory? Run your own secret science experiments? Brian Massey, the Conversion Scientist, will tell you how. Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true […]
Discover how AI marketing tools truly work and find the answer to the question: Can they really increase your website’s conversion rates? We may marvel that such things can be done, but we also recognize that these things require a great deal of data and the skills of some serious brainiacs to get a machine […]
Even in business-to-business lead generation, you can “reverse” the perceived risk of completing a form, and I cover several ways to do this. Risk reversal is an important part of conversion rate optimization.
Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates. A bounce is any visit for which the visitor only looks at one page and does not interact with it. This […]
Trying to capture your share of holiday shoppers but think it’s too late? Get inspired with these last minute Holiday marketing ideas for ecommerce. Attention is scarce and many brands are trying to vye for it. Most big brands start thinking about their holiday marketing ideas in March. Yes, you read it right. But if […]
This site uses cookies. By continuing to browse the site, you agree to our use of cookies. Or find out how to manage cookies.
OKWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy
