Entries by Brian Massey

Last Minute Holiday Marketing Ideas for Ecommerce

Trying to capture your share of holiday shoppers but think it’s too late? Get inspired with these last minute Holiday marketing ideas for ecommerce. Attention is scarce and many brands are trying to vye for it. Most big brands start thinking about their holiday marketing ideas in March. Yes, you read it right. But if […]

7+ Facts About Shopping Cart Abandonment & Recovery

Shopping cart abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website. Shopping cart abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business. Good abandoners […]

Mobile Ecommerce Checkout: Maximizing Conversions

Concerned with your mobile ecommerce checkout conversion rates? Discover how to maximize these seemingly fickle mobile visitors. There are approximately 50 million mobile-only users in the US alone. That’s roughly one in five American adults who are “smartphone-only” internet users. If all they have is a smartphone that’s what they will use to shop from […]