How to Filter Bot Traffic in Google Analytics With Ask Advisor
Use Google Analytics Ask Advisor to identify bot and non-buyer sessions, filter them from GA4 reports, and calculate your real conversion rate.
Entries by Brian Massey
Using AI to Chat with your Online Business
Stop building GA4 reports. Conversational analytics lets digital marketers ask plain-English questions of their data and get answers. Free prompt kit inside. This is the third presentation in our Pocket Conversion Scientist® series. Your Website Knows More About Your Prospects Than You Think You just can’t hear it yet. Every session, every channel, every dropped […]
Your Ads Are Making Promises Your Landing Page Experience Doesn’t Keep
There is a fundamental disconnect in our organizations that is showing up in our ad campaigns. One team creates and manages the ads, Meta ads, Google ads, Bing ads. The landing pages from which the ad team chooses were created by another team, the web team. The ad team has one priority: increase traffic and […]
Using AI to Generate Copy that Converts
Audio Podcast AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a […]
AI: Why Your Website is Now a Training Tool
In a recent conversation, Brian Massey and Andy Crestodina explored the shifting landscape of digital marketing as Artificial Intelligence (AI) becomes the “third partner” in the relationship between brands and customers. This shift is fundamentally changing the purpose of a website—from a destination for human eyes to a critical knowledge source for AI training. As […]
How to Pick a Conversion Optimization Consultant for your Online Business
Here is a list of questions you may — and should — ask before you choose the best conversion optimization consultant for your online business. Maybe you have exhausted your resources or maybe you’d rather have CRO experts maximize your profits. Whatever your situation, it’s time to pick a conversion optimization consultant for your online […]
Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast]
Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Joe’s team analyzes customer reviews at scale […]
The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast]
In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will kill our creativity. […]
A Comprehensive Guide to Landing Page Optimization in 2025
A high-converting landing page looks deceptively simple, but if you’ve made online offers, you know how hard it can be to get the results you’re looking for. In this guide, we talk about how to optimize a landing page for peak performance, why it matters, landing page best practices, and key strategies for improving your […]
Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests
A fundamental concept in A/B testing is statistical hypothesis testing. It involves creating a hypothesis about the relationship between two data sets and then comparing these data sets to determine if there is a statistically significant difference. It may sound complicated, but it explains how A/B testing works. In this article, we’ll take a high-level […]
