About Brian Massey

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Entries by Brian Massey

12 Design Best Practices for Landing Page Form Optimization

Getting form optimization from your landing page templates goes beyond knowing the key components of a landing page form. It’s about creating a user journey that guides visitors toward an informed choice.  Let’s unravel the blueprint for landing page form optimization best practices that are not only user-friendly but are conversion-optimized powerhouses. 1. Keep it […]

Designing Landing Page Forms That Convert

In digital marketing, landing page forms are essential for transforming casual browsers into engaged customers. Forms serve as a first handshake, introducing individuals to your brand while gathering vital information to personalize their experience. When crafting these forms, the golden rule is efficiency. A well-structured form respects the user’s time and demonstrates a focused approach, […]

CRO Training: How to Teach Yourself

There’s no greater skill than self-reliance. Generating data to support your designs, ideas, and strategies gives you a freedom not available to marketers 10 years ago. Conversion rate optimization is the segment of digital marketing that seeks to maximize the value gained from your website’s visitors. We seek to convert a visitor to a customer, […]

CRO and SEO Working Together with Jason Fisher

When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results. What if you were Google Search’s therapist? You would be tasked with understanding the mind of Google’s search algorithm, […]

Why Web Design for Conversion Needs Science

Web design is about communicating with people who have problems that your offering solves. Science is about making sure you’re not designing just for yourself. If you do web design for conversion, science will guarantee that your new design will perform better. Here’s how. This is Alice. She’s a web designer. Alice is doing a […]

What are the Steps of Conversion Optimization

What is the job of an optimizer? Is it just improving conversion rates? If not, what is the goal of a CRO professional and what are the steps of conversion optimization? Brian Massey, the Conversion Scientist, shares the steps of conversion optimization. He is the founder of Conversion Sciences, and author of the book “Your […]

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