Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Shopping cart abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website. Shopping cart abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business. Good abandoners […]
Concerned with your mobile ecommerce checkout conversion rates? Discover how to maximize these seemingly fickle mobile visitors. There are approximately 50 million mobile-only users in the US alone. That’s roughly one in five American adults who are “smartphone-only” internet users. If all they have is a smartphone that’s what they will use to shop from […]
Are you tired of arbitrary changes being suggested for your designs — ads, copy, layout — based solely on opinion. We talk about defending your design in part two of my conversation with Tom Niemeyer. Defend your design. Let’s face it. Your design work is going to be evaluated by neophytes. Whether you work as […]
How do you do performance-based web design without putting your creatives in a straight jacket? We asked a designer that has been put in that very situation. A group of kids goes to visit a ranch. Behind the ranch house the land stretches uninterrupted to the horizon. The rancher suggests that the kids go out […]
What is the key to creating a persuasive website? Calum Coburn takes a page from the negotiator’s handbook. Learn the key to being persuasive both in person and on the Web. “Turn the other cheek.” This well-worn phrase has come to mean many things. Forgive easily. Don’t over-react. Be strong in the face of adversity. […]
What stands in the way of converting marketing leads to sales and revenue? Sammy James has the data and a solution for marketing leads that seem to evaporate when sent to sales. Do you remember how we got movie times before the internet? For a large part of my audience, the answer might be “what […]
Can a podcast lend an important human voice to our otherwise robotic digital brands? Here’s what the data says. A website has some limitations when it comes to growing your brand. A website has to wait until someone comes to visit. It’s like that kid always hoping someone will sleep over. You can’t send it […]
It’s a big question. “When should I invest in conversion optimization for my website?” Even though I’ve been preaching the benefits of CRO since 2006, I don’t consider it an obvious decision. Instead of telling you what I think, I asked a competitor to tell you, just to keep me honest. We have answered the […]
Who better than a scientist to come up with the best definition of conversion rate optimization ever? Read on. Be the Judge. What exactly is conversion rate optimization? You’ve read about it over and over, but you may not have a proper understanding of how to apply it to your ecommerce store or to your […]
Positioning your product or service requires understanding the root desire of your website visitors. This changes from visitor to visitor. Positioning your offering generically to appeal to them all doesn’t work. Find out what does. Why do people buy robot vacuums? Is it to clean the floor? Maybe. Is it to have more leisure […]
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