Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Web design is about communicating with people who have problems that your offering solves. Science is about making sure you’re not designing just for yourself. If you do web design for conversion, science will guarantee that your new design will perform better. Here’s how. This is Alice. She’s a web designer. Alice is doing a […]
What is the job of an optimizer? Is it just improving conversion rates? If not, what is the goal of a CRO professional and what are the steps of conversion optimization? Brian Massey, the Conversion Scientist, shares the steps of conversion optimization. He is the founder of Conversion Sciences, and author of the book “Your […]
Can you send a daily email to a business-to-business email list? How often can I email my B2B list? Check out these 4 lessons learned. One of my favorite conversion strategies is the second chance. The second chance only comes when I have a way to continue the conversation; to get someone to come back […]
Interested in setting up your own conversion marketing laboratory? Run your own secret science experiments? Brian Massey, the Conversion Scientist, will tell you how. Sometimes it’s better to ask forgiveness than permission Warning: this information will make you a more successful marketer, but may also put your immediate job in jeopardy. To be a true […]
Discover how AI marketing tools truly work and find the answer to the question: Can they really increase your website’s conversion rates? We may marvel that such things can be done, but we also recognize that these things require a great deal of data and the skills of some serious brainiacs to get a machine […]
Even in business-to-business lead generation, you can “reverse” the perceived risk of completing a form, and I cover several ways to do this. Risk reversal is an important part of conversion rate optimization.
Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates. A bounce is any visit for which the visitor only looks at one page and does not interact with it. This […]
Trying to capture your share of holiday shoppers but think it’s too late? Get inspired with these last minute Holiday marketing ideas for ecommerce. Attention is scarce and many brands are trying to vye for it. Most big brands start thinking about their holiday marketing ideas in March. Yes, you read it right. But if […]
Shopping cart abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website. Shopping cart abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business. Good abandoners […]
Concerned with your mobile ecommerce checkout conversion rates? Discover how to maximize these seemingly fickle mobile visitors. There are approximately 50 million mobile-only users in the US alone. That’s roughly one in five American adults who are “smartphone-only” internet users. If all they have is a smartphone that’s what they will use to shop from […]
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