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Landing Page Optimization Course

Everyday Behavioral Science for Digital Marketers

Session 1: You can do this!
Session 2: A New Way to Design
Session 3: Friends with Analytics
Session 4: Building a Landing Page
Session 5: User Testing
Session 6: Launch and Know
Resources

Conversion Optimization Masterclass Workbook

Download the Workbook

The top ten hypotheses reveal an interesting pattern when you bucket them.

Idea Hypothesis List (Excel)

Download the Hypothesis List

Session 1: You can do this

Session 2: A New Way to Design

Download Session 2 Slides

Session 3: Friends with Analytics

Download Session 3 Slides

Conversion Masterclass Session 4 Title Card

Session 4: Building a Landing Page

Download Session 4 Slides

Download Landing Page Powerpoint Template

Session 5: User Testing

Download Session 5 Slides

Session 6: Launch and Know

Download Session 6 Slides

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input{border-radius:8px !important;padding:10px !important;}.contact-modal h3{font-size:36px;font-weight:500 !important;line-height:1.5;color:#000 !important;}.contact-modal h4{font-size:22px;line-height:1.5;color:#000 !important;}.contact-modal .gfield_validation_message{padding:.25rem .5rem !important;border-radius:12px;display:none;}.contact-modal .gfield_error input{border-color:red !important;}.contact-modal ::placeholder{color:#111 !important;}.contact-modal input{color:#000 !important;background:#fff !important;}.contact-modal ul{margin-bottom:20px !important;}.contact-modal li{list-style:disc inside !important;}@media (max-width: 767px){.contact-modal-inner{display:block;}.contact-modal-left,.contact-modal-right{width:100%;}.contact-modal h4{padding-top:1rem;padding-bottom:1rem;}.contact-modal h3{font-size:32px;}.contact-modal #gform_submit_button_40{font-size:18px;padding:.5rem 0 !important;}.contact-modal{max-width:100%;max-height:100%;border-radius:0;}}