Conversion Optimization for Ads • Advertising CRO Articles

Articles and guides to help you optimize your ad campaigns for conversions. Learn to lower your PPC costs, take control of your landing pages and your advertising return on investment (ROI). Get better results with the Conversion Sciences’ articles on conversion optimization for ads or advertising CRO.

A one-size-fits-all landing page approach may be driving your cost-per-acquisition through the roof. Create more landing pages to match ad offers: Hunter Douglas example.

Google Ads not Converting? Try These 4 Optimization Tricks

August 6, 2020/by Conversion Sciences Team
Hard questions to ask your agency lance loveday feature image for Intended Consequences podcast

Hard Questions to Ask Your Agency with Lance Loveday

August 21, 2019/by Brian Massey
Examples of persuasive copy in online advertising help illustrate the concept. A genius way to apply emotion to a SaaS service on a Facebook ad.

20 Compelling Examples of Persuasive Copy in Online Advertising

April 5, 2019/by Conversion Sciences Team
Example of an ad with multiple ad extensions.

Google Ad Extensions to Improve your Customer Acquisition Efforts

February 5, 2019/by Conversion Sciences Team
Facebook Ads guide – Simplified.

Facebook Ads Guide Simplified: If You Aren’t Cooking With Tofu, You’re Losing Money

May 18, 2017/by Logan Mayville
PPC ads and landing pages in alignment: Use the word "cyan" to describe the color of this shirt, not just "blue".

Are Your PPC Ads and Landing Pages in Alignment?

August 11, 2015/by Jacob McMillen
I always scoffed at the low click-through rates on banner ads. Things are changing. Online display advertising.

Online Display Advertising Can Rock Your Marketing

September 24, 2009/by Brian Massey

Conversion Optimization for Ads • Advertising CRO Articles

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