Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.
The fight for online leads and sales has traditionally been fought at the search engine. That is changing. Web analytics, bid management, competitive intelligence, ad testing and ad management tools are all common staples of any serious paid search effort. Return on ad spend (ROAS) is being tracked all the way through the sign up […]
Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past. […]
Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows […]
I do a lot of interviews. I love doing them, especially when they are on my favorite subject: me. However, I must admit feeling a bit of trepidation at the thought of being interview by “The Web Pshychologist“, Nathalie Nahai. After all, her job is to peel back the layers of your marketing program until […]
Find out how to use images and copy to focus your visitors’ attention and increase your conversion rate.
I’ve got some eye-candy and ear-hums for those of you who hate reading. My tour of Europe (Frankfurt, Germany to Stockholm, Sweden) yielded a variety of media. Our brains are good at ignoring the typical so that we don’t miss the life-threatening: Wind on the grass vs. the steps of a predator. Per Axbom Lab […]