Think you should be getting more from your digital marketing agencies? Find out how to work with, negotiate with and make your digital agency relationships more profitable. We’ve trained our agencies to work against us. The pitch meeting is the culprit. The pitch meeting is when an agency comes to their client — or their […]
We explore how intelligent omni channel marketing technology can help marketers better manage their marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]
Heatmaps are just the first step to obtaining useful insights on your website visitors. Today we’ll find out how heatmaps helped increase prospective student inquiries by 20% for a University and have a chat with Andrew Michael of Hotjar. Find out what he has to say. How Heatmaps Helped Increase Prospective Student Inquiries by 20% […]
Let’s see why knowing your customer is key to marketing and conversion success and from this insight you can begin to find opportunities for growth. Valentin Radu is a businessman, a successful businessman, who believes knowing your customer is fundamental. He has built the first online car insurance company in Romania and sold it to […]
In this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]
Don’t miss the first episode of the first Podcast season, where we chat with Mouseflow, a user-behavior analytics tool and cover recordings, heatmaps, funnels. Plus, how to manage helicopter executives. Intended Consequences Podcast Season 1 Episode 1: Key Takeaways Exit Intent: Not sure what this means? You’ll learn about that and why it matters. What […]
How to Manage a Digital Marketing Agency Relationship
Conversion-Centered DesignThink you should be getting more from your digital marketing agencies? Find out how to work with, negotiate with and make your digital agency relationships more profitable. We’ve trained our agencies to work against us. The pitch meeting is the culprit. The pitch meeting is when an agency comes to their client — or their […]
Omni Channel Marketing Technology: How to Walk the Line between Creativity and Efficiency (Podcast)
Conversion Marketing StrategyWe explore how intelligent omni channel marketing technology can help marketers better manage their marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]
How Heatmaps Helped Increase Prospective Student Inquiries with Hotjar
Lead Generation, Web AnalyticsHeatmaps are just the first step to obtaining useful insights on your website visitors. Today we’ll find out how heatmaps helped increase prospective student inquiries by 20% for a University and have a chat with Andrew Michael of Hotjar. Find out what he has to say. How Heatmaps Helped Increase Prospective Student Inquiries by 20% […]
Knowing Your Customer (Podcast)
Conversion Marketing Strategy, CRO Tests | Multivariate | AB TestingLet’s see why knowing your customer is key to marketing and conversion success and from this insight you can begin to find opportunities for growth. Valentin Radu is a businessman, a successful businessman, who believes knowing your customer is fundamental. He has built the first online car insurance company in Romania and sold it to […]
How to Implement Website Surveys without Affecting Conversions – Intended Consequences
Artificial Intelligence, Conversion OptimizationIn this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]
Intended Consequences Podcast Season 1, Episode 1: Mouseflow
Conversion OptimizationDon’t miss the first episode of the first Podcast season, where we chat with Mouseflow, a user-behavior analytics tool and cover recordings, heatmaps, funnels. Plus, how to manage helicopter executives. Intended Consequences Podcast Season 1 Episode 1: Key Takeaways Exit Intent: Not sure what this means? You’ll learn about that and why it matters. What […]