CRO with Machine Learning Services: Accurate Targeting and ROI Lift
Key Differences between the AI Conversion Catalyst™ and AB Testing
With Multivariate Testing you test everything. Nothing will be left out. Of course, this may involve wasting time and resources as not everything needs to be tested.
With Machine Learning you’ll optimize for all major visitor contexts. You can test everything or use AI to identify the largest segment of visitors for a higher conversion rate. Faster. Sooner. Better.
We are purists. We are scientists. And we like to refer to AI optimization services as machine-learning powered conversions… because true artificial intelligence has not been achieved yet. No computer is able to “learn” on its own, research on its own, or make decisions on its own – yet. They can crunch massive amounts of data, but they still need a serious brainiac scientist to help them select the best alternative – at least once.