An important eight-part series on creating marketing videos that convert visitors to leads and sales from Conversion Sciences.
How Faces Influence Video Marketing
The human face is an attractive force to your viewers. It can help your goals and it can work against you.
Using Video to Solve the Subject Matter Expert Problem
One video can be the source of all kinds of marketing content. We all know that video is a great way for us to tell a story and communicate with our prospects, with our customers, and with suspects.
How Marketing Videos Chase Viewers Away in the First Seconds
One mistake can cost you visitors in just seconds. Let’s take an example of someone coming to your site, who has just done a search for your products. They’re clearly looking for your product, but what is the first question in their minds?
Video Hosting-Why Youtube is the Wrong Choice
Youtube is no place for video that’s supposed to call visitors to act. Video hosts offer special features for business video.
How the Brain Processes Video
Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about how the brain processes video information.
Headlines that Get Visitors to Click Play
The headline you use near your video will determine how many visitors click play.
How Motion in Marketing Videos Affects Viewer Attention
Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about motion and video. The human brain is wired to check out what’s going on if something moves in its field of vision.
Video Marketing Using Animation
Let’s talk a little bit about whiteboard video or cartoon video. What is it about this video that seems to work so well? Why does it keep our attention?
About Brian Massey
Brian Massey is The Conversion Scientist™. He’s the founder of Conversion Sciences, and author of the book, Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.