Intended Consequences CRO Podcast by Conversion Sciences
Take us with you during your commute with the Conversion Scientist Podcast.
Subscribe to the CRO Podcast:
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Take us with you during your commute with the Conversion Scientist Podcast.
Subscribe to the CRO Podcast:
iTunes | Spotify | Stitcher | Google Podcasts | RSS
The Role of Data in Digital Design with WPEngine’s David Vogelpohl
Conversion-Centered DesignWhat is the role of data within a digital agency? Should you collect data if you’re redesigning a website? We discuss these issues on Intended Consequences. When we redesign our website, we are given a rare opportunity to change the bones we build it on. Imagine that your website is a doll. You start with […]
Taking the Risk out of your Website Redesign
Conversion-Centered DesignHow is conversion optimization ensuring that website redesigns always deliver an improvement in performance? Brian Massey and Joel Harvey can tell you. And they do. Poker is one of those games that, like digital marketing, requires a left-brain/right-brain approach. To begin with, good poker players know the percentages. They know that the two four’s in […]
From Segmentation to Contextualization: The New Way to Look at Marketing (Podcast)
Artificial Intelligence, Conversion OptimizationLet’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments. To improve conversions, we also need to understand context. Read on. I predicted years ago that my business would be using machine learning for much of what we do manually […]
How to Manage a Digital Marketing Agency Relationship
Conversion-Centered DesignThink you should be getting more from your digital marketing agencies? Find out how to work with, negotiate with and make your digital agency relationships more profitable. We’ve trained our agencies to work against us. The pitch meeting is the culprit. The pitch meeting is when an agency comes to their client — or their […]
Omni Channel Marketing Technology: How to Walk the Line between Creativity and Efficiency (Podcast)
Conversion Marketing StrategyWe explore how intelligent omni channel marketing technology can help marketers better manage their marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]
How Heatmaps Helped Increase Prospective Student Inquiries with Hotjar
Lead Generation, Web AnalyticsHeatmaps are just the first step to obtaining useful insights on your website visitors. Today we’ll find out how heatmaps helped increase prospective student inquiries by 20% for a University and have a chat with Andrew Michael of Hotjar. Find out what he has to say. How Heatmaps Helped Increase Prospective Student Inquiries by 20% […]
Knowing Your Customer (Podcast)
Conversion Marketing Strategy, CRO Tests | Multivariate | AB TestingLet’s see why knowing your customer is key to marketing and conversion success and from this insight you can begin to find opportunities for growth. Valentin Radu is a businessman, a successful businessman, who believes knowing your customer is fundamental. He has built the first online car insurance company in Romania and sold it to […]