How is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to spur the curiosity of yourself and your team. Experimenters. You know the type. As children, we call them “precocious”. They’re the ones who are always asking, “Why? Why? WHY?” In middle school, they were sometimes called “mischievous,” seeming […]
Every business wants to know their customers better. Yet many businesses are inward looking. What has to change? When you want to save a file in your favorite application, which icon do most apps offer up? Why it’s the image of a 3.5″ floppy disc, of course. Why is it that the universal icon for […]
How do you bring a data-driven approach to your website redesign? BigCommerce hired Chris Nolan to do just that. Here’s how he used data to drive a Market-first redesign. When we lose an employee to another company, I feel a mix of pride and saltiness. I’m proud that working here turns otherwise ordinary men and […]
What is the ultimate marketing technology stack? Join us in learning how to build a MarTech stack with Dan McGaw from Effin’ Amazing. Dan McGaw sees the threads that connect customers to websites to campaigns to decision makers. We call these “MarTech stacks” and they are the hot topic in digital marketing these days. We […]
What is the role of data within a digital agency? Should you collect data if you’re redesigning a website? We discuss these issues on Intended Consequences. When we redesign our website, we are given a rare opportunity to change the bones we build it on. Imagine that your website is a doll. You start with […]
How is conversion optimization ensuring that website redesigns always deliver an improvement in performance? Brian Massey and Joel Harvey can tell you. And they do. Poker is one of those games that, like digital marketing, requires a left-brain/right-brain approach. To begin with, good poker players know the percentages. They know that the two four’s in […]
Let’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments. To improve conversions, we also need to understand context. Read on. I predicted years ago that my business would be using machine learning for much of what we do manually […]
The Relationship Between Curiosity and Creativity with Dr. Diane Hamilton
Conversion Marketing StrategyHow is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to spur the curiosity of yourself and your team. Experimenters. You know the type. As children, we call them “precocious”. They’re the ones who are always asking, “Why? Why? WHY?” In middle school, they were sometimes called “mischievous,” seeming […]
The Barriers to a Data-Friendly Business: Turning Your Focus Outward
Conversion-Centered DesignEvery business wants to know their customers better. Yet many businesses are inward looking. What has to change? When you want to save a file in your favorite application, which icon do most apps offer up? Why it’s the image of a 3.5″ floppy disc, of course. Why is it that the universal icon for […]
Developing a ‘Market-First’ Strategy for Your Website Redesign
Conversion-Centered DesignHow do you bring a data-driven approach to your website redesign? BigCommerce hired Chris Nolan to do just that. Here’s how he used data to drive a Market-first redesign. When we lose an employee to another company, I feel a mix of pride and saltiness. I’m proud that working here turns otherwise ordinary men and […]
How to Build a MarTech Stack with Dan McGaw & Brian Massey
Conversion Marketing StrategyWhat is the ultimate marketing technology stack? Join us in learning how to build a MarTech stack with Dan McGaw from Effin’ Amazing. Dan McGaw sees the threads that connect customers to websites to campaigns to decision makers. We call these “MarTech stacks” and they are the hot topic in digital marketing these days. We […]
The Role of Data in Digital Design with WPEngine’s David Vogelpohl
Conversion-Centered DesignWhat is the role of data within a digital agency? Should you collect data if you’re redesigning a website? We discuss these issues on Intended Consequences. When we redesign our website, we are given a rare opportunity to change the bones we build it on. Imagine that your website is a doll. You start with […]
Taking the Risk out of your Website Redesign
Conversion-Centered DesignHow is conversion optimization ensuring that website redesigns always deliver an improvement in performance? Brian Massey and Joel Harvey can tell you. And they do. Poker is one of those games that, like digital marketing, requires a left-brain/right-brain approach. To begin with, good poker players know the percentages. They know that the two four’s in […]
From Segmentation to Contextualization: The New Way to Look at Marketing (Podcast)
Artificial Intelligence, Conversion OptimizationLet’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments. To improve conversions, we also need to understand context. Read on. I predicted years ago that my business would be using machine learning for much of what we do manually […]