Intended Consequences CRO Podcast by Conversion Sciences

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Let’s dive into a brand new online marketing concept: Contextualization. Thanks to AI and ML, we have come a long way from creating customer segments. To improve conversions, we also need to understand context. Read on. I predicted years ago that my business would be using machine learning for much of what we do manually […]

We explore how intelligent omni channel marketing technology can help marketers better manage their marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]

In this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]

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