Intended Consequences CRO Podcast by Conversion Sciences
Take us with you during your commute with the Conversion Scientist Podcast.
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Take us with you during your commute with the Conversion Scientist Podcast.
Subscribe to the CRO Podcast:
iTunes | Spotify | Stitcher | Google Podcasts | RSS
The Gulf Between Marketing and Sales Solved (and it’s not what you think)
Conversion Marketing StrategySales and marketing. Two functions critical to a business’s success. They work tightly, arm-in-arm to build awareness, engage prospects and help them choose the best solution for their problem. They have common goals and cooperate closely to achieve them. The mutual respect and gratitude they have for one another is palpable. If you’re wondering what […]
The Obituary of the B2B Marketing Funnel
Conversion Marketing StrategyThe B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place. We like funnels. We like them because they provide us with some sense of progress in our marketing efforts. We have advertising programs to get people’s attention. We […]
Understanding Marketing Through Time, Interest, and Expertise
Conversion Marketing StrategyIf you’re selling tools or expertise, you’ll need to understand where your prospects are in their relation to time, interest, and expertise. Find out how my guest addresses these issues for his prospects. I consider myself a software guy. Bachelors of Science in Computer Science. I wrote my own analytics package in 2003, which was […]
How to Improve Website Performance as Learned at Google
Conversion OptimizationThe effort to improve website performance has traditionally been the problem of your hosting provider or IT. With the growth in mobile traffic, it is probably something marketers need to drive themselves. There is a ceiling on your conversion rate. It’s not your price. It’s not your copy. It’s not your form. When I tell […]
How to A/B Test Copy to Increase Your Conversion Rate
CRO Tests | Multivariate | AB TestingFind out how to A/B test copy, the words, images, captions, and fonts that you use on your website persuasively. Learn how data can be used to find out if your copywriting will deliver conversions. I believe that copywriters suffer from a particular kind of post-traumatic stress disorder. It comes from the fact that anyone […]
Hard Questions to Ask Your Agency with Lance Loveday
Advertising CROEvery agency believes they have the right service for the price a company is willing to pay. So they can be very persuasive. Find out what questions you should be asking to pick the right agencies for your business. Agencies make things possible that our marketing teams just can’t do with the resources they have. […]
Why Marketers Struggle and What to Do About It
Conversion Marketing StrategyMarketing departments are understaffed, overworked and required to do quantitative and creative work. No wonder marketers are struggling. How does Erin Collis deal with the variety of tasks all marketers face? What can leaders do? F. Scott Fitzgerald is credited with saying “The test of a first-rate intelligence is the ability to hold two opposed […]