Intended Consequences CRO Podcast by Conversion Sciences

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Positioning your product or service requires understanding the root desire of your website visitors. This changes from visitor to visitor. Positioning your offering generically to appeal to them all doesn’t work. Find out what does.   Why do people buy robot vacuums? Is it to clean the floor? Maybe. Is it to have more leisure […]

“Markets are Conversations.” This the opening salvo in the Cluetrain Manifesto. It’s 95 theses were written at the dawn of the commercial internet to help businesses understand how things had changed. Twenty years later, did we heed their advice? Is the Cluetrain Manifesto still relevant? Contrarians. They’re trouble. At least they’re trouble in structured organizations. […]

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