Persuasion Science • Influence • Conversion Articles

We’ve heard a lot about the art of persuasion, why not delve into persuasion science? Scientifically proven methods and principles to influence web visitors’ behaviors towards realizing your conversion goals. Learn to make small changes to your website that mean big changes to your revenues.

feature image showing the title, Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions

Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions

August 20, 2024/by Brian Massey
How to use persuasion to build trust with Calem Coburn

This is the Key to a Persuasive Website

March 25, 2020/by Brian Massey
Celebration and behavioral change. We're so glad you're here with BJ Fogg

A Behavioral Design Framework for You and Your Website

January 8, 2020/by Brian Massey
Persuasion technique: utilize escalating agreements.

14 Persuasive Writing Techniques That Trigger A Response

November 5, 2019/by Brian Massey
Examples of persuasive copy in online advertising help illustrate the concept. A genius way to apply emotion to a SaaS service on a Facebook ad.

20 Compelling Examples of Persuasive Copy in Online Advertising

April 5, 2019/by Conversion Sciences Team

Make Testimonials More Persuasive

July 12, 2018/by William Grigsby
Use Your Customer’s Voice to Create Powerful Content that Converts

Use Your Customer’s Voice to Create Powerful Content that Converts

June 14, 2018/by Brooklin Nash
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Persuasion Science Methods & Principles • Influence • Conversion Articles

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