Don’t miss the first episode of the first Podcast season, where we chat with Mouseflow, a user-behavior analytics tool and cover recordings, heatmaps, funnels. Plus, how to manage helicopter executives. Intended Consequences Podcast Season 1 Episode 1: Key Takeaways Exit Intent: Not sure what this means? You’ll learn about that and why it matters. What […]
Discover how AI marketing tools truly work and find the answer to the question: Can they really increase your website’s conversion rates? Do you know how machine learning is impacting conversion rate optimization for marketers? We all know what the acronym “AI” stands for: “As If”. Data scientists are telling us that by using AI, […]
When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I think it’s helpful to pick a vision. The marketing and sales functions are too complex. The tools and channels are changing faster today than at any time in history. Thanks, internet. […]
How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with 50, 75, 100 or more […]
Your visitors are ignoring you because you are not talking to them. Do you know who you are selling to? Do you really know? Lately, there has been a pretty intense debate over the importance of users personas, with many in the CRO community saying they misleading or even unimportant. In my experience, however, user […]
Find out how entrepreneurs test marketing ideas, product features and more without spending a lot of your capital. Meet the MVNP. Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I […]
If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of […]
We all make decisions every day based on what other people are doing. You are wired to navigate the world using behavioral data. When you check Facebook to see how many people like and comment on your most recent post, you’re using your built-in behavioral know-how. When you select a movie based on the Rotten […]
You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? At Conversion Sciences, we have a checklist that our team goes through when evaluating a new client website, and today, we’re going to share that checklist with you. This checklist includes virtually everything […]
We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a […]
