Entries by Brian Massey

Marketing Technology Stacks for the OmniChannel Strategy: How to Walk the Line between Creativity and Efficiency (Podcast)

We explore how intelligent marketing technology stacks can help marketers manage their omni channel marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]

What Form of Form Will Get You More Conversions?

Experience a lift on your contact form conversion rate. Know what form of form you should have on your lead generation site. These best practices designed to increase contact form conversion will definitely help. Contact forms are the most common way of beginning a conversation between a company and a prospect. In this article, we’ll […]

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How Heatmaps Helped Increase Prospective Student Inquiries with Hotjar

Heatmaps are just the first step to obtaining useful insights on your website visitors. Today we’ll find out how heatmaps helped increase prospective student inquiries by 20% for a University and have a chat with Andrew Michael of Hotjar. Find out what he has to say. How Heatmaps Helped Increase Prospective Student Inquiries by 20% […]

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How to Implement Website Surveys without Affecting Conversions – Intended Consequences

In this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]