Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
“Markets are Conversations.” This the opening salvo in the Cluetrain Manifesto. It’s 95 theses were written at the dawn of the commercial internet to help businesses understand how things had changed. Twenty years later, did we heed their advice? Is the Cluetrain Manifesto still relevant? Contrarians. They’re trouble. At least they’re trouble in structured organizations. […]
The Cluetrain Manifesto was written in 1999 by Rick Levine, Chris Locke, Doc Searls, and David Weinberger. It struck me that the new generations of business owners, marketers and executives may have missed this amazing document. It’s been twenty years, after all. So, as a bonus to our Intended Consequences podcast listeners, I recorded it. […]
Maybe the best behavioral design framework for your website is the same one that you can use to change your personal habits. The man walked onto the stage in a colorful robe. He was holding a small oar. He claimed he was wearing a magician’s robe and that the oar was his magic wand and […]
How long should your emails be? Do people read long emails? Do short emails convert better? These questions have been debated for a long time. My guest has the data and this is one question she answers for us. There’s nothing better than getting another shot at a conversion. Sometimes, people aren’t ready to buy. […]
Would you like to know why your mobile visitors don’t buy from your ecommerce site? Brian Massey, the Conversion Scientist®, unveils the mystery – and tells you what to do about it. If you are like most ecommerce sites, you’re getting more mobile visitors, but the conversion rates are significantly lower than your desktop and […]
Are Chief Marketing Officers — CMOs — losing their relevance in the C-suite? And if so, can data and experimentation turn things around for them? Laura Patterson offers her opinion on the Intended Consequences Podcast I was having coffee with an old colleague, Laura Patterson, here in Austin. Laura advises businesses on all aspects of […]
Sales and marketing. Two functions critical to a business’s success. They work tightly, arm-in-arm to build awareness, engage prospects and help them choose the best solution for their problem. They have common goals and cooperate closely to achieve them. The mutual respect and gratitude they have for one another is palpable. If you’re wondering what […]
A must-read guide to increase your Shopify store conversion rate – better yet, conversion optimization rates – with step by step instructions. Check it out. There is no denying that increasing your Shopify store conversion rate will lead to a growth in sales and revenue, assuming your traffic remains constant. That is why we crafted […]
The B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place. We like funnels. We like them because they provide us with some sense of progress in our marketing efforts. We have advertising programs to get people’s attention. We […]
If you’re selling tools or expertise, you’ll need to understand where your prospects are in their relation to time, interest, and expertise. Find out how my guest addresses these issues for his prospects. I consider myself a software guy. Bachelors of Science in Computer Science. I wrote my own analytics package in 2003, which was […]
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