Think you should be getting more from your digital marketing agencies? Find out how to work with, negotiate with and make your digital agency relationships more profitable. We’ve trained our agencies to work against us. The pitch meeting is the culprit. The pitch meeting is when an agency comes to their client — or their […]
Check out these click-worthy examples of persuasive copy for online ads. Discover why they work and how to test for persuasive ad copy. The world of digital marketing makes it super easy for you to reach your target audience. But you have to whip up a mighty persuasive online ad if you want your prospects […]
We explore how intelligent marketing technology stacks can help marketers manage their omni channel marketing strategy. Plus, the perils of walking the line between creativity and efficiency. And at the very end, the very own Brian Massey, gives a formula to start prioritizing our traffic-driving investments. This clever species forages through forests of audiences dining […]
Discover how to identify what keeps visitors from converting on your site. Five factors you MUST look into to improve online conversions right now. There’s one thing, one thing that’s keeping your visitors from converting on your site. It may not be the only thing, but it is the primary thing that your online business […]
Experience a lift on your contact form conversion rate. Know what form of form you should have on your lead generation site. These best practices designed to increase contact form conversion will definitely help. Contact forms are the most common way of beginning a conversation between a company and a prospect. In this article, we’ll […]
Heatmaps are just the first step to obtaining useful insights on your website visitors. Today we’ll find out how heatmaps helped increase prospective student inquiries by 20% for a University and have a chat with Andrew Michael of Hotjar. Find out what he has to say. How Heatmaps Helped Increase Prospective Student Inquiries by 20% […]
Let’s see why knowing your customer is key to marketing and conversion success and from this insight you can begin to find opportunities for growth. Valentin Radu is a businessman, a successful businessman, who believes knowing your customer is fundamental. He has built the first online car insurance company in Romania and sold it to […]
All you ever wanted to know about performing website due diligence and how to not doo due diligence when buying sites. I’m at the Ungagged Conference and enjoyed sitting in on a presentation by Bryan O’Neil of Flippa.com. Are you looking for a Website, or a Web Business? — Bryan O’neil, Flippa.com Website Due Diligence […]
Discover how to use Google ad extensions to improve your customer acquisition efforts. Find out which ad extensions should you be using and when. We will start by reviewing the various ad extensions available. Then, we’ll discuss the implications of ad extensions on customer acquisition. And finally, we’ll uncover how to use these Google ad […]
In this episode of Intended Consequences, we discover how to implement website surveys without affecting conversions and we evaluate some great tools to measure and analyze the gathered data. Implementing website surveys is always a great idea. Unfortunately, if wrongly implemented, they may lower conversions. Our visitors may decide to respond to the survey and […]
