Entries by Brian Massey

Anyone can Plug Into Analytics with Chris Mercer

Is analytics really going to make a difference? Will I benefit by getting deeper into my analytics? Find out how exciting one man can make Google Analytics. Analytics is not one of those words that inspires action. It’s not a word like “Rose” dripping with alternate meanings and romantic associations. It’s not like the word […]

The Relationship Between Curiosity and Creativity with Dr. Diane Hamilton

How is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to spur the curiosity of yourself and your team. Experimenters. You know the type. As children, we call them “precocious”. They’re the ones who are always asking, “Why? Why? WHY?” In middle school, they were sometimes called “mischievous,” seeming […]

When Landing Pages Break Promises

How often do your landing pages break promises made in your ads or newsletters? Here’s an example that may hit home. This is a tale of two companies who can’t afford to blacken their reputation any more than they already have. It is the story of one letter, one landing page and a broken promise. […]