Entries by Brian Massey

The 12 Days of CROstmas

On the first day of CROstmas my website gave to me An increase in RPV. On the second day of CROstmas my website gave to me Two split tests and an increase in RPV. On the third day of CROstmas my website gave to me Three fresh sales, Two split tests and An increase in […]

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Why your Mobile Visitors Don’t Buy from Your Ecommerce Site

Would you like to know why your mobile visitors don’t buy from your ecommerce site? Brian Massey, the Conversion Scientist®, unveils the mystery – and tells you what to do about it. If you are like most ecommerce sites, you’re getting more mobile visitors, but the conversion rates are significantly lower than your desktop and […]

The Gulf Between Marketing and Sales Solved (and it’s not what you think)

Sales and marketing. Two functions critical to a business’s success. They work tightly, arm-in-arm to build awareness, engage prospects and help them choose the best solution for their problem. They have common goals and cooperate closely to achieve them. The mutual respect and gratitude they have for one another is palpable. If you’re wondering what […]

The Obituary of the B2B Marketing Funnel

The B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place. We like funnels. We like them because they provide us with some sense of progress in our marketing efforts. We have advertising programs to get people’s attention. We […]