Understanding Behaviors at Conversion Conference with BJ Fogg

BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand.

Clearly, he knows something about how to communicate. Part of his presentation involved the audience teaching his B=MAT behavioral model to not one, but two others. You’ll find that model in this instagraph that I captured in real time.

Instagraph of BJ Fogg's Keynote at Conversion Conference 2012 West Infodoodle

Brian Massey
7 replies
  1. BenFinklea says:

    I like this. Especially the chart on the upper right. That exactly describes our motivation for making changes to a client’s website. Make it easier. Give them some motivation. Perfect!

    • Brian Massey says:

      The MAP chart was so important to BJ, that he required the audience to teach it to the two people sitting next to them. He literally took 10 minutes from his presentation for this. It also appears on his business card. Pay attention!


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