BJ Fogg is a Psychologist, Innovator and Director, Stanford Persuasive Technology Lab. He gave an inspirational and interactive keynote presentation at Conversion Conference West 2012 using props instead of slides. His props included a magician’s robe, and a kayak paddle as a wand.
Clearly, he knows something about how to communicate. Part of his presentation involved the audience teaching his B=MAT behavioral model to not one, but two others. You’ll find that model in this instagraph that I captured in real time.
FULL SIZE VERSION
Latest posts by Brian Massey (see all)
- What is a Conversion Rate? What is a Good Conversion Rate? - June 6, 2019
- The Barriers to a Data-Friendly Business: Turning Your Focus Outward - May 26, 2019
- How to Create a Sales Funnel in 5 Minutes - May 23, 2019