As former head of Moz.com, Rand Fishkin is a guy who knows his stuff when it comes to SEO and search marketing in general. I had the pleasure of meeting and hearing him speak at Business of Software USA in Boston.
And I took notes.
I captured a live instagraph infographic for you since you couldn’t make it. You can download Rand’s slides.

Key Takeaways

“Google doesn’t want to count links that you can build.”

“Build relationships, not links.”
“Aim for resource pages and blog rolls.”
“Buy exposure that leads to links-Tabula, Outbrain, etc.”
“Do PR”

Share Socially

Tweets do affect rankings, but cause and effect are not clear.
Google+ your content. It will rank higher for your G+ network.

Content Marketing

If you’re in the bottom 15% of publishers, focus on quality over quantity.
 

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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  1. […] Rand Fishkin Cracks The SEO Code in 2015 by Brian Massey […]

  2. […] did one of my live Instagraphs while Rand Fishkin was presenting at Business of Software 2014. Rand is well known in our industry as the founder of MOZ and it’s […]

  3. […] termíne napraviť. Rand Fishkin, šéf firmy poskytujúcej služby pre SEO priemysel Moz.com, hovorí o „Ohromnej schopnosti odlíšiť … manipulatívne spätné odkazy,“ o agresívnej […]

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