As former head of Moz.com, Rand Fishkin is a guy who knows his stuff when it comes to SEO and search marketing in general. I had the pleasure of meeting and hearing him speak at Business of Software USA in Boston.
And I took notes.
I captured a live instagraph infographic for you since you couldn’t make it. You can download Rand’s slides.
“Google doesn’t want to count links that you can build.”
“Build relationships, not links.”
“Aim for resource pages and blog rolls.”
“Buy exposure that leads to links-Tabula, Outbrain, etc.”
Tweets do affect rankings, but cause and effect are not clear.
Google+ your content. It will rank higher for your G+ network.
If you’re in the bottom 15% of publishers, focus on quality over quantity.
Latest posts by Brian Massey (see all)
- Why Marketers Struggle and What to Do About It - August 14, 2019
- Building a Culture of Experimentation in a Creative Business - July 17, 2019
- Anyone can Plug Into Analytics with Chris Mercer - June 26, 2019