Dennis van der Heijden is in an enviable position. He is able to see the results of hundreds of split tests through his awesome split testing service, Convert Insights at Convert.com.
He’s noticed a few things about how successful businesses are at finding winning tests.
These numbers plus his ideas on why some have tests that frequently yield conversion rate lifts while others don’t is the subject of my Instagraph. This was recorded live at Conversion Conference East 2012 in Ft. Lauderdale, Florida on October 10.
Here is a time-lapse video of the creation of the Instagraph.
Latest posts by Brian Massey (see all)
- How to AB Test Copy to Increase Your Conversion Rate - September 11, 2019
- Hard Questions to Ask Your Agency with Lance Loveday - August 21, 2019
- Why Marketers Struggle and What to Do About It - August 14, 2019