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Half of our optimization ideas are wrong. You should hire us anyway.

CRO Tests | Multivariate | AB Testing

We find out which half will work.

How can it be that a team with our experience, intelligence and good looks could be wrong so often? It’s a mystery to us.
The truth is, that the audience for any website is unique. Given two sites selling the exact same product, you cannot assume that what works on one will work on the other.
People are complex. Groups of people are only slightly less complex.
This is why our optimization process is so powerful. We let your visitors decide what works best, and they vote with their money or their contact information.
We call it the Conversion Catalyst.

Why We Win

We live by a few mantras at Conversion Sciences to guide our decisions.
Our opinion doesn't matter
No matter how smart we think we are, the only thing that matters is what gives your visitors a better experience on your site. Don’t get caught up in the words “better experience.”
The best judge of our success is the accountant.
Visitors vote with their dollars. A good experience is one in which more visitors find what they need, want, or think they want. The person we are trying to impress really is the person that counts the income.
It’s not that we’re humble, but testing has a way of humbling you.
You don't have to be humble to optimize, but you can't optimize without being humbled.

We’d like to humbly offer to optimize your website.

Let us make your accountant smile.
You can get a free strategy session with a Conversion Scientist. We’ll help you see the possibilities for your visitors.

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
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March 12, 2014/by Brian Massey
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Latest Articles

  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
  • Brian Massey in a lab coat and a data monster in the background. The caption says "Talk to your analytics" Conversion Sciences LLC
    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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