Landing Page Science Goes Mainstream on Huffington Post
John Fox, the Founder and President of Venture Marketing, interviewed Brian Massey, The Conversion Scientist, for his article, Anatomy of a Successful Landing Page, that appeared on Huffington Post.
Brian boils things down to two main purposes of a landing page:
- You must keep the promise you make.
- You must entice the visitor to take action.
You have heard it from us before.
The job of a successful landing page is to deliver on your promise and entice action. How you go about doing it involves the right mix of art and science. The offer delivers on the promise and the form is the mechanism by which a visitor takes action.
There are more elements that Brian talks about in the article. If a landing page were a lab experiment, the formula would look like this:
In this piece, Brian breaks down each element of a successful landing page – offer, form, proof, trust, image – providing case studies, examples, and more in depth details and statistics.
For further information about Landing Pages, check out Discover the Chemistry of a Successful Landing Page [Infographic].
- We A/B Tested a Web Form Against a Quiz. Here is what we learned. - July 20, 2023
- How to Compare Data When You Move from Google Analytics to GA4 - April 7, 2023
- CRO and SEO Working Together with Jason Fisher - November 17, 2022
Leave a Reply
Want to join the discussion?Feel free to contribute!