The Conversion Optimization Tools Your Competition Will Dominate With [AUDIO]
The fight for online leads and sales has traditionally been fought at the search engine. That is changing.
Web analytics, bid management, competitive intelligence, ad testing and ad management tools are all common staples of any serious paid search effort. Return on ad spend (ROAS) is being tracked all the way through the sign up or purchase process and ad strategies are being adjusted accordingly.
Quietly, the battle for online leads is moving to a new front. This new front is measured by revenue per visit, and it’s kissing cousin, conversion rate. Like the tide that floats all boats, website optimization is being seen as the way to reduce all marketing costs by dropping the acquisition cost of new prospects and customers.
Why do we say this is happening quietly? That is the conclusion we came to when examining an unusual data set from SpyFu.com. We were able to determine which businesses had conversion optimization tools installed on their website. This, we reasoned, gave us a pretty good idea of which businesses would dominate in the world of online marketing — assuming they were actually using the tools.
In one report, 73% of businesses are spending between $500 and $5000 per month on paid search ads. Almost a quarter are spending between $5000 and $50,000 per month. Yet, only 14% of businesses have at least one website optimization tool installed.
Who are going to be the winners in this new front? Where does your business fit in this statistic?
- Seasonal Online Retailers’ Optimization Habits - August 17, 2015
- The Conversion Optimization Tools Your Competition Will Dominate With [AUDIO] - June 11, 2015
- 10 CRO Experts Reveal Their Worst A/B Testing Mistakes - January 26, 2015
No keyword research is complete without search suggestions, especially when it comes to mobile search, where people often use those to save time. I don’t have the numbers but I remeber that mobile users click on search suggestions a lot more often and those suggestions are very different from your regular queries, especially questions and such. Example: https://serpstat.com/keywords/questions/?query=bluetooth+speaker&se=g_us