Content Rules

That is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin.

#9: Have Fun

C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.

#6: Stoke the Campfire

Here is the Converison Sciences Instagraph of their presentation, captured in real time.

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Content Rules + Content Tools: INFOGRAPH

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
7 replies
  1. Bob Leonard
    Bob Leonard says:

    This is great! I’m sure I’m not getting the full range of info as if I was there in Austin, but I feel like I absorbed a lot… and it was fun. I lost track of time as I viewed (guess that’s the right word) the infographic and thought about what it meant. Thanks.

    Reply
  2. Brock Butler
    Brock Butler says:

    Brian, what tool did you use to create your infographic? I read a great book on problem solving with pictures (Unfolding the Napkin, Dan Roam) but need a good tool to create web-ready pictures. My art skills are marginal so the tool is important.
    Thanks

    Reply

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  1. […] This post was mentioned on Twitter by Robert Gilbreath, Brian Massey. Brian Massey said: "Content: Anything your business can use to tell your story." http://bit.ly/iggH4F [INFOGRAPH] […]

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