9 Ways to Make Content Work for Your Business (INFOGRAPHIC)
Content Rules. At least that is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin. C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.
Content Rules
That is what a lively trio showed us at the MarketingProfs Digital Marketing Forum in Austin.
#9: Have Fun
C.C. Chapman, Ann Handley, and an as yet unnamed robot shared the rules and tools of great content marketing.
#6: Stoke the Campfire
Here is the Converison Sciences Instagraph of their presentation, captured in real time.
Content Rules + Content Tools: INFOGRAPH
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
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- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
Wow — ! Talk about reimagining content!! NICE!
Thanks, Ann.
This is great! I’m sure I’m not getting the full range of info as if I was there in Austin, but I feel like I absorbed a lot… and it was fun. I lost track of time as I viewed (guess that’s the right word) the infographic and thought about what it meant. Thanks.
Thanks, Bob. The infograph doesn’t capture the magic of really being there, but hit’s the highlights. Some of us prefer to learn that way. I do.
Brian, what tool did you use to create your infographic? I read a great book on problem solving with pictures (Unfolding the Napkin, Dan Roam) but need a good tool to create web-ready pictures. My art skills are marginal so the tool is important.
Thanks
#10 – automatically generate content via selected news feeds.