Readers may be involved in your content, like the chicken is involved in breakfast. How do you find the readers that are committed to your content, like the pig who is providing the bacon?
An excerpt from 12 Ways to Get Readers to Take Action:
If you were to spend hundreds or thousands of dollars to advertise on someone else’s Web site, you wouldn’t create a call to action that said “For more information on our company call….” You’d create an ad that:
- Gets the reader’s attention visually
- Offers something of value (“learn more about our company” is not a valuable offer)
- Includes a clear action for them to take: Call or click
- Shows up in the part of the page that contains Grade “A” Choice cuts, the best placement that you can afford.
Since you’re probably spending hundreds or thousands of dollars creating reports, white papers, webinars, seminars, articles and videos, you should be using this same approach to point the reader/viewer/attendee to the next exciting thing on your content menu.
Read the 12 ways to Get Readers to Take Action at the Content Marketing Institute.
Be bold. Be inline. Be shameless. Be frequent. Incentivize. Merchandize. Be mobile. Be creative. Be generous. Be miserly. Be a tease. Be exclusive.
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