In your rush to get as many Likes, Follows, Connections and +1’s as you can, have you thought about how you are going to turn those fans and friends into leads and sales? This 13 minute video introduces you to the tools you need. You’ll learn:

  1. What are the components of social conversion?
  2. What is a Social Media Landing Page?
  3. What is the difference between an on-network and off-network strategy?
  4. What can you do with Facebook applications to increase conversion rates?


Watch on YouTube
This was originally presented at PubCon Las Vegas and you can see me at PubCon Hawaii this year.
For more on social media strategy, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist. You’ll also get a free 40 minute video on your Conversion Formula.

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
5 replies
  1. Scott Lacy
    Scott Lacy says:

    Interesting topic. There’s no question you need to be patient and strategic when deploying social media in the pursuit of online sales. I recently wrote a blog post on this topic: Being Purposeful with Your Conversion Strategy.
    Social media provides the small talk that gets customers comfortable with your company. If you’re not patient enough to help your customers get to know you, you’ll always be leaving conversions on the table.

    Reply

Trackbacks & Pingbacks

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  4. […] this video Massey compares social media landing pages with off-network landing pages, and how to convert your […]

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