Mobile Marketing, Social Media and Conversion: Show me the Money (NSFW)
Jen Wojcik and Brian Massey at the Austin AMA
If you follow me, you know I’m not big on “safe” marketing.
I turn things up a few notches in this open discussion at the American Marketing Association.
I apologize in advance for my language.
Tom Myer herds the cats:
Yours Truly, the Conversion Scientist
Tom Hayden of Blue Clover and Jen Wojcik of Pinqued in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”
Tim was our mobile marketing expert, Jen handled social media. I just played Devil’s Advocate.
I hope you will enjoy the audio of this slide-free discussion.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
- The Conversion Optimization Process for High Converting Websites - August 20, 2024
- Two Guys on Your Website: The Surprising Link Between CRO and SEO - June 27, 2024
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