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Mobile Marketing, Social Media and Conversion: Show me the Money (NSFW)

Conversion-Centered Design
Jen Wojcik and Brian Massey at the Austin AMA

Jen Wojcik and Brian Massey at the Austin AMA

If you follow me, you know I’m not big on “safe” marketing.

I turn things up a few notches in this open discussion at the American Marketing Association.

I apologize in advance for my language.

Tom Myer herds the cats:

Yours Truly, the Conversion Scientist

Tom Hayden of Blue Clover and Jen Wojcik of Pinqued in a panel discussion entitled “Show Me the Money: Make Marketing Work for You.”

Tim was our mobile marketing expert, Jen handled social media. I just played Devil’s Advocate.

I hope you will enjoy the audio of this slide-free discussion.

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
  • 988SHARES
June 28, 2010/by Brian Massey
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  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
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    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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