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Mobile Web 1.0: Party Like It's 1999

Conversion-Centered Design

We’ve come a long way, baby. This is one of my first web pages, from 1998.

Soft Reality Home Page from 1998

Soft Reality Home Page from 1998. It was Web 1.0.


 
This was Web 1.0. Looking back, we have to cringe. But guess what: we’re in Mobile Web 1.0 and it feels like 1998 all over again.
In 1998, Web 1.0 was on the verge of becoming Web 2.0, which fueled a bubble that would bring stock markets down and rearrange the tech landscape.
Conversion Conference Top Speaker 2014 badge joel harvey

Is Mobile Web 1.0 Like Web 1.0?

Mobile Web 1.0 may not have such a violent transition, but what we’re learning from testing mobile optimized websites is that we will look back at Mobile Web 1.0 and cringe, just like when we look at Web 1.0 sites.
What are we doing with the mobile web that are the equivalents of blinking text, myriad fonts and crazy background patterns?
Conversion Scientist Joel Harvey will attempt to answer some of those questions in his Conversion Conference presentation Mobile Optimization Essentials.
He’s going to reviewing several of the tests we’ve performed here at Conversion Sciences and let you in on how Mobile Web 2.0 is shaping up.
This won’t be some humdrum presentation either. Joel is one of the highest rated speakers at Conversion Conference, and he has the badge to prove it.

43 Reasons to Attend Conversion Conference

If Joel’s presentation wasn’t enough, you’ll learn from and meet speakers doing 43 sessions covering all aspects of online conversion.

  • The psychology for persuading people to take action
  • Conversion copywriting
  • UX design
  • Testing techniques
  • Analytics
  • Social CRO
  • Email Testing
  • CRO Tools
  • Optimizing ads

And the list goes on and on. It’s a complete dose of getting more revenue from the audience you already have.

Save $100 with Code JOEL100

Because we have sway with the organizers of Conversion Conference, we can get you a sweet deal on the price of a ticket: $100 off.
Conversion Conference is just around the corner – only a month away. By mid-May, you’ll have a new perspective on how to make online marketing hum for your business.
And it’s in Las Vegas.
Tickets are going fast. Grab your ticket soon before they sell out. Don’t forget to use your discount code: JOEL100.

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
  • 4SHARES
April 8, 2015/by Brian Massey
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  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
  • Brian Massey in a lab coat and a data monster in the background. The caption says "Talk to your analytics" Conversion Sciences LLC
    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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