The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising.
We like articles and infographics that support their findings with research and case studies.
One thing we’d like to put a fine point on is this:

Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied by 100 to give the conversion rate.

Responsive vs. Dedicated Mobile Site

We are seeing in the literature more evidence that responsive designs suppress mobile conversion rates. The primary culprit is load times. We are currently recommending the Native Mobile Website approach for phone-sized screens.
Furthermore, many sites are displaying mobile sites on tablets and phablets that have the resolution to show more. This may be suppressing conversion rates as well.
Everything You Need to Know about Mobile Ads - Via Who Is Hosting This: The Blog
Source: WhoIsHostingThis.com
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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
6 replies
  1. Tamara Laurel
    Tamara Laurel says:

    Singapore-based Gentay Communications Pte Ltd has developed a major breakthrough in mobile advertising: non-intrusive adverts over ringtones, offering advertisers a unique opportunity for a high-level one-to-one targeted marketing campaigns based on users’ demographics. For more information, email info@hellonanu.com.

    Reply

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