Developing a ‘Market-First’ Strategy for Your Website Redesign
How do you bring a data-driven approach to your website redesign? BigCommerce hired Chris Nolan to do just that. Here’s how he used data to drive a Market-first redesign.
When we lose an employee to another company, I feel a mix of pride and saltiness. I’m proud that working here turns otherwise ordinary men and women into highly valuable data-driven performance marketers.
But I hate getting my employees poached.
In 2018, it was time for one of our employees to step into a bigger role. After working with us for years, Chris Nolan (not the Batman director) stepped into a big role in a company with Big in its name.
Chris was tapped to be the cornerstone hire for the growth team at BigCommerce. We miss him, but have enjoyed seeing how a Conversion Scientist takes on a big organization like BigCommerce.
His challenge is the same challenge that “woke” marketers are facing in every industry. How do I get an entrenched culture to adopt data and testing.
You might say that Chris jumped out of his lab coat and into the fire with BigCommerce, as they recently redesigned their entire site. There is no bigger challenge to a growth marketer than an “all in” redesign.
I invited Chris to come onto the podcast to share the challenges and triumphs of a new hire nudging a culture from the bottom during a website relaunch.
Chris is the Senior Growth Strategy Manager at BigCommerce. Businesses build their e-commerce websites on BigCommerce technology. They recently completed a website redesign.
Chris started his marketing journey because he had a passion for human behavior. This episode is jam-packed as he walks us through agency relationships, differentiating mobile from desktop sites and how to think ‘market-first’ to get the right site experience for your next redesign.
Self Care Tip
Championing change in an organization is a long journey, but the victories come all along the way. So, when you get back to the office, do something to take care of yourself. Book a massage. Put a meditation session on your calendar. Invite a close friend to your favorite restaurant. Get a jog or workout in.
These are scientifically proven ways we make ourselves better marketers, too.
Resources and links discussed
- Connect with Chris
- Learn more about BigCommerce
- Follow Brian on Twitter @bmassey
- Learn more about Conversion Sciences
- Learn more about Conversion-Centered Website Redesign
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- Why Web Design for Conversion Needs Science - May 4, 2022
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