Our redesign process is a “frontend” process. We change the UX, the design, the copy, the images and the customer journey to redesign the site over time.
Most redesign efforts require the design team and the development team to make a lot of assumptions. Code everything into one big ball. Finally, shove that ball of assumptions onto unsuspecting visitors. Most businesses are relieved if they don’t lower their sales and conversions. Not only is this dangerous, it takes months to push out a redesign, often more than a year.
This is preposterous.
Why not test out each major design assumption, one at a time, and start getting increased conversions immediately?
More Leads, More Sales and More Revenue — Faster.