If the Zombie Apocalypse struck tomorrow, and the only way not to become the walking dead was to throw away your mobile device, who would be the winners and losers?
According to an intriguing infographic, you’d be more likely to be file-swapping on Dropbox than binge-watching on Netflix. You’d be more likely to get your news the same way your grandparents do. You’d be back to reading the New York Times online instead of Buzzfeed, which now interprets world events by comparing them to your favorite episodes of Friends.
Would you have predicted that Sears would suddenly be more popular than Pandora. I guess we’ll be needing somewhere to buy a new Walkman to take to the gym.
Somehow Google would still manage to rule the Internet world which is hardly surprising since
“Encarta it” just doesn’t have the same ring as “Google it.”
In case you’re wondering where Encarta falls into the mix, I had to Google it to read a Wikipedia article about it.
This little thought exercise underscores the winners and losers in the mobile game. Many businesses claim that mobile isn’t important enough yet, or that their offering doesn’t lend itself to mobile. Netflix and Buzzfeed dominate their marketplace in part because they embraced mobile early and often.
If you believe your visitors are hunched over a desktop when they visit your site, you are setting yourself up to be the mobile-unfriendly loser in your marketplace. Are you creating your own Zombie Apocalypse?
Ask Conversion Sciences how we turn low-converting mobile visitors into leads and sales.
And let’s all breathe a collective sigh of relief that Craigslist would still be a solid option for finding your next creepy roommate since its popularity doesn’t take quite the hit of more fashion-forward websites in this mobile-devoid alternate universe.
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