How this Ecommerce Company got a 37.5% Conversion Rate Lift Overnight
They had tried everything, and if you looked at their site, you would find a competent site from an optimization standpoint.
Products were presented in a clear way. Navigation made sense. Product pages handled most desires for information. Still, they struggled with a low conversion rate.
This company was not a customer of ours, but I gave the owner a few ideas and some Google Analytics reports to look at. In one of those reports, he found a culprit. But the news isn’t as good as it sounds.
Having a Team with Time to Investigate
Before I reveal the secret, I’d like to highlight the value of giving your business time to digest what it knows. This means that someone is given the mandate to pull out of the day-to-day rush, and begin answering important questions about your website.
Is something broken on one of the many browsers visitors use to buy? This is the source of many of our “wins.”
When we make a change to the site, does it impact our bottom line? This is the purpose of improving your site, is it not?
Is there some suspect traffic? This turned out to be key to our story.
Even if you have dedicated optimization people, do they have this important time to be rigorously curious?
Rent a Conversion Scientist
It’s expensive to hire. That’s why we’ve configured Conversion Sciences to provide conversion optimization services that are completely turnkey at a fraction of the employee rate.
You can have someone experienced, curious, and very good with data analysis finding undiscovered gold on your website. Our value proposition is simple.
We will find the money to pay for our conversion optimization services, and a whole lot more.
With Conversion Sciences, you get a team for less than the cost of an employee. And our fixed monthly fee covers everything:
- Analytics setup
- Testing
- Design
- Development
- Administration
We’ve been so successful that 97% of our clients have continued with us after our initial engagement.
For Established Businesses
You don’t have to be an enterprise to take advantage of our talents. You only need have an established online business with around five hundred monthly transactions.
To be sure that we can keep your business from leaking dollars, schedule a free call with a Conversion Scientist.
The End of the Story
With some free advice, the owner of this ecommerce business found that his conversion rate had been artificially suppressed by visits from a robot called Halebot, like Halibut. This was very fishy (sorry).
So, while his website changes did improve his conversion rate, Halebot made it look like his conversion rate was going down. Had we been working with him, we would have discovered this early on and would have removed this invalid traffic from the equation.
We didn’t put any more money in his pocket, but, with just a few minutes of thought, we showed him that he was on the right path.
Let us put you on a path to growth with the traffic you are already getting. Schedule the call now.
Photo Credit: wplynn via Compfight cc
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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Great post Brian! Love it.
I wrote it just for the helovit.
“called Halebot, like Halibut. This was very fishy (sorry).” Ahaha
Okay I’m convinced that you can help me, but, my situation is very difficult to track. We don’t sell online, a conversion for us is a phone call. From there it gets really complicated. I’ll schedule the call. Steve Gordon
We believe that we are the best conversion agency for getting the phone to ring on the planet. Don’t worry. We know how to do the tracking.
What do you recommend for smaller businesses, with fewer than 500 sales a month? Whom or what?
I’d first figure out how much I can afford to spend on conversion optimization. Our Conversion Upside Report will help you understand what you stand to gain from higher conversion rates. http://conversci.com/upside
You should give your employees some freedom to explore your analytics. Setup Google Analytics if you don’t have it installed. You can make small changes to your site and look to see if your ecommerce conversion rate goes up or down.
There are consultants who can do a best practices evaluation for you. Send an email to thelab at conversionsciences with a dot com. We can make a recommendation or two.