The 3 Most Effective Marketing Strategies For Ecommerce Businesses
Ecommerce is a now a $10.56 TRILLION pie, but in order to get a slice, you need traffic. Here are the 3 best ecommerce marketing strategies.
It’s big. It’s getting bigger. And it’s why we’ve spent a lot of time over the last few years talking about ecommerce optimization.
For many new and even established businesses, however, the problem is less about conversion and more about getting people to your website in the first place. You need a consistent means to drive targeted traffic to your store.
To help solve this problem, we’re highlighting the 3 most effective eCommerce marketing strategies to drive traffic to your online store. Of course, to boost sales, you need to convert these visitors into customers. Here are a few articles you might find useful to help you with your conversion rate optimization efforts.
The Best Definition of Conversion Rate Optimization Ever Written
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Need a Conversion Rate Optimization Audit?
3 Most Effective eCommerce Marketing Strategies
The top 3 components that ultimately sway consumers into purchasing are: Price, Shipping cost and delivery speed, and Discount offers. Statistically, 3 out of every five shoppers are likely to abandon a shopping cart because of shipping costs.
Strategy #1: Content Marketing.
Strategy #2: Search Engine Optimization / SEO.
Strategy #3: Paid Advertising on social media and Google Ads.
Infographic from Visiture
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Absolutely! There is a ton of competition online for ecommerce businesses, so knowing how to set yourself apart and get your name out there is essential.