From the Society of Word of Mouth comes this little podcast about the change in marketing. It’s more serious than you might think.
“It is no longer sufficient to communicate powerfully, you must say something powerful.”
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Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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