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7 Shifts to Make Social Media Work in Your Business (INFOGRAPHIC)

Conversion Marketing Strategy

You check into a discount hotel only to find it bug-ridden and run-down, and the staff is indifferent to your discomfort. What do you do? You can ask the indifferent staff for help, call management, write a stern letter… or write a review.

This is the premise on which Jay Baer and Amber Naslund begin their presentation at MarketingProfs Digital Marketing Forum in Austin. The authors of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social take us through the promise and pitfalls of social media that most any business must consider… now.

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INFOGRAPH: 7 Shifts to Make Your Business Smarter, Faster and More Social

INFOGRAPH: 7 Shifts to Make Your Business Smarter, Faster and More Social

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
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  • Using AI to Chat with your Online Business - July 10, 2026
  • 177SHARES
February 3, 2011/by Brian Massey
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5 replies
  1. Janet DriscollMiller
    Janet DriscollMiller says:
    February 4, 2011 at 5:36 pm

    OH MY GOSH. Love it, love it, love it. Nice job.

    • Brian Massey
      Brian Massey says:
      February 4, 2011 at 6:28 pm

      Well thanks, Janet.

  2. Janet DriscollMiller
    Janet DriscollMiller says:
    February 4, 2011 at 5:36 pm

    OH MY GOSH. Love it, love it, love it. Nice job!

  3. Jamey Grant
    Jamey Grant says:
    January 11, 2012 at 2:16 pm

    Really cool!!
    Can you tell us how you created the image?Looks like its hand drawn – and then did you scan it or was it done with a program/online?
    Very creative.

    • Brian Massey
      Brian Massey says:
      January 21, 2012 at 4:49 pm

      This was done on a Tablet PC running Microsoft One Note. All I had to do was cut and paste the drawing into a graphic design program and save as an image.
      Thanks for the kind words.
      Brian

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