What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared?
In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Content that pulls backlinks and organic visitors to the page, the relevant engaged kind of visitors.

Key Strategies for Effective SEO Content

His advice is well-placed based on the data he presented from his company Search Metrics.

  1. Focus on Content Topics (not just keywords)
  2. Know your real competitors (not just the ones you hate)
  3. Understand what people remember (not just what you want them to remember)

Here are my instagraph notes from the presentation.

Click to Enlarge

Click to Enlarge


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

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21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The power of Three

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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