Visual Live Blog: Dan Zarrella on Twitter, Facebook and More

It is rare that my visual live blogs are less visual than the original presentation, but Dan Zarrella’s presentation on Twitter and Facebook optimization is SO choc full of graphs, that I could barely keep up.

So I resorted to banal prose in my notes.

As a fellow scientist (Dan is the Social Media Scientist), I am happy to borrow from his work in doing my own. Here are my notes from Dan’ presentation at PubCon Masters Group Training. I was glad to share the stage with him.

Dan Zarrella Twitter and Facebook Optimization Notes.

Getting More Followers

“The best way to get followers is to follow people.”

To get more followers:

Finish your profile.
Put a link to your website.
Upload a picture.

Twitter

The twenty most retweeted words:

please retweet
follow
top
social media
help
you
blog post
new blog post
retweet
free
twitter
how to

Twitter Stats

Over 50% of retweets have links.
Retweets tend to have larger words. You don’t have to dumb things down.
Retweets use “novel” or less-used words.
Retweets are noun-heavy, third person.
Retweets have more punctuation, even exclamation marks.
Retweets are less emotional, more conceptual.
Social behavior is retweeted.
Men retweet opinion, women retweet entertainment.
Retweets happen later in the day, after 4:00pm ET.
Women follow more people and tweet more.

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

43 Pages with Examples
Assumptive Phrasing
"We" vs. "You"
Pattern Interrupts
The Power of Three

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.