My New Series for ClickZ
I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the dumbest of questions, and to do it in a public space.
If you’re not a behavioral marketing expert either, you may find my “beginners mind” approach helpful; you’re the business owner or marketer that I am writing for.
You can subscribe to my ClickZ Experts Feed to get my future articles as well as articles from the wicked-smart marketing people at ClickZ.
My special thanks goes out to Chris Vanderhook of Specific Media, who patiently listened to my questions for this first article.
Latest posts by Brian Massey (see all)
- When should you invest in Conversion Rate Optimization? I asked a Competitor - February 12, 2020
- The Best Definition of Conversion Rate Optimization Ever Written - February 5, 2020
- Positioning Your Product or Service - January 30, 2020