Getting Started with Behavioral Marketing
My New Series for ClickZ
I’ve begun a series on ClickZ on Behavioral Marketing. If you follow my writing, you may realize that I don’t write about behavioral marketing — at all. This is new ground for me, and that may be my advantage. I’m not a Behavioral Marketing expert. I’m willing to ask the dumbest of questions, and to do it in a public space.
If you’re not a behavioral marketing expert either, you may find my “beginners mind” approach helpful; you’re the business owner or marketer that I am writing for.
You can subscribe to my ClickZ Experts Feed to get my future articles as well as articles from the wicked-smart marketing people at ClickZ.
My special thanks goes out to Chris Vanderhook of Specific Media, who patiently listened to my questions for this first article.
- How to Compare Data When You Move from Google Analytics to GA4 - April 7, 2023
- CRO and SEO Working Together with Jason Fisher - November 17, 2022
- Why Web Design for Conversion Needs Science - May 4, 2022
Brian,
I enjoyed your article.
I thought I’d pass along these links that offer insight into behavioral targeting.
http://lunchpail.knotice.com/2008/09/19/shoporg-targeting-the-war-over-data/
this link talks about behavioral targeting issues.
http://lunchpail.knotice.com/2008/07/18/is-behavioral-targeting-really-internet-stalking/
this link talks about the two types of behavioral targeting.
Hope they’re helpful.