What if George Carlin had riffed on behavioral targeting?
In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an invisible Pixel and something called a Cookie. Then the marketers, advertisers, publishers, scientists and statisticians go to work on the data, divining what they can from it about you and what ads you want to see.
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Try as I might, I’m no George Carlin. Here’s the real deal. Warning: Explicit Language
Latest posts by Brian Massey (see all)
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