What if George Carlin had riffed on behavioral targeting?
In doing the research for my new ClickZ column on behavioral marketing, I became fascinated by all that could be measured and inferred about me from the simple act of visiting a Web page. The agents at work when you visit a Web site are an invisible Pixel and something called a Cookie. Then the marketers, advertisers, publishers, scientists and statisticians go to work on the data, divining what they can from it about you and what ads you want to see.
The list, which you will find on ClickZ.com, is long, ironic, funny and sometimes disturbing. It’s exactly the kind of thing that needs a Carlinesque treatment.
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Try as I might, I’m no George Carlin. Here’s the real deal. Warning: Explicit Language
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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