Engaging the visiting mind is a key challenge of Conversion Scientists. It is also a key capability of video. However, there is something magnetic about drawn video. It is unclear exactly why.
Is it the symbolic nature that keeps our attention?
Is it the emergent nature of drawings as they are drawn?
Is it just that this format is unique?
Here is just eighteen seconds of drawn video I did for TEDx Austin reflecting their 2012 theme “Beyond Measure.”
Why do you think this format works?
This video was done in about an hour and a half idea to done using a Windows Tablet PC, Microsoft OneNote, and Camtasia for recording and editing.
This is inspired by the RSAnimate drawing videos found on YouTube.
Latest posts by Brian Massey (see all)
- Hard Questions to Ask Your Agency with Lance Loveday - August 21, 2019
- Why Marketers Struggle and What to Do About It - August 14, 2019
- Building a Culture of Experimentation in a Creative Business - July 17, 2019