Part of persuasive writing is crafting killer conversion copy. On today’s interview, I ask Joanna Wiebe for her opinion on the matter. Check it out.
I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More.
![Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]](https://conversionsciences.com/wp-content/uploads/2012/02/joanna-wiebe.jpg "joanna wiebe")
Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]
We cover a lot of ground in the podcast.
- A well-thought-out definition of copy.
- Is copy images? Is the Pinterest home page copy?
- Can anyone write copy?
- Does a copywriter for the Web have to understand design? How about analytics?
- How can I choose a copywriter that is going to increase conversions?
- What is Joanna’s process for creating copy that tests well over and over? Get $100 off of the Conversion Conference West 2012 in San Francisco, March 5-6.
For more on social media strategy, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist.
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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[…] We chatted for a little over a half-hour late last week, and he posted our talk on his site: https://conversionsciences.com/writing-killer-conversion-copy-with-joanna-wiebe-of-copyhackers-com-audio/ .. […]
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