Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]

Part of persuasive writing is crafting killer conversion copy. On today’s interview, I ask Joanna Wiebe for her opinion on the matter. Check it out.

I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More.

Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]

Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]

I asked Joanna Wiebe of CopyHackers.com to give me her opinion on writing copy that converts. She clearly has an opinion. I thought Scott Stratten was the epitome of a Canadian Diva. Then I met Joanna. (She’ll be mortified that I wrote that.)

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We cover a lot of ground in the podcast.

  • A well-thought-out definition of copy.
  • Is copy images? Is the Pinterest home page copy?
  • Can anyone write copy?
  • Does a copywriter for the Web have to understand design? How about analytics?
  • How can I choose a copywriter that is going to increase conversions?
  • What is Joanna’s process for creating copy that tests well over and over?

For more on social media strategy, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist.

Brian Massey
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  1. Sell More Stuff: The Most Perfectly Curated List of Landing Page Resources - Retire@18 says:
    May 13, 2013 at 12:54 am

    […] This interview with Joanna Wiebe of Copyhackers.com is very insightful and playful view of “copywriting” […]

  2. Sell More Stuff: The Most Perfectly Curated List of Landing Page Resources | Easy Money Making From Home says:
    April 19, 2012 at 7:54 am

    […] interview with Joanna Wiebe of Copyhackers.com is very insightful and playful view of “copywriting” […]

  3. Generate more income when you sell more Things: Probably the most Properly Curated Listing of Landing Page Resources says:
    April 14, 2012 at 7:16 am

    […] job interview with Joanna Wiebe of Copyhackers. net  is quite informative and lively watch of “ copywriting” […]

  4. Sell More Stuff: The Most Perfectly Curated List of Landing Page Resources | Money Making Ideas says:
    April 13, 2012 at 9:19 pm

    […] interview with Joanna Wiebe of Copyhackers.com is very insightful and playful view of “copywriting” […]

  5. The Ultimate Landing Page Resource List says:
    April 13, 2012 at 3:01 am

    […] interview with Joanna Wiebe of Copyhackers.com is very insightful and playful view of “copywriting” […]

  6. Conversion Copywriting: My Interview with the Conversion Scientist, Brian Massey | COPY HACKERS says:
    March 5, 2012 at 3:25 pm

    […] We chatted for a little over a half-hour late last week, and he posted our talk on his site: https://conversionsciences.com/writing-killer-conversion-copy-with-joanna-wiebe-of-copyhackers-com-audio/ .. […]

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