Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]
Part of persuasive writing is crafting killer conversion copy. On today’s interview, I ask Joanna Wiebe for her opinion on the matter. Check it out.
I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More.
![Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]](https://conversionsciences.com/wp-content/uploads/2012/02/joanna-wiebe.jpg "joanna wiebe")
Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio]
We cover a lot of ground in the podcast.
- A well-thought-out definition of copy.
- Is copy images? Is the Pinterest home page copy?
- Can anyone write copy?
- Does a copywriter for the Web have to understand design? How about analytics?
- How can I choose a copywriter that is going to increase conversions?
- What is Joanna’s process for creating copy that tests well over and over?
For more on social media strategy, sign up to get a copy of my up-coming book: The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
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- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
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