Caption Test for Images that Boost Your Conversion Rate

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Your images leave me baffled at best, distracted at worst.

Left on their own, what would these images tell you about the site they were found on?

Not much.
If you’re selling question-mark-shaped doll houses, orange couches or business apparel, these will work. The sites I found these images on are selling financial services, insurance and IT training, in that order.
You’ve seen these or something like them many many times. Your brain filters out images like this on a Web page.
In Identifying Images that don’t Convert: The Caption Test, I propose a simple test that will help you weed out images that are irrelevant to your visitors, and thus are less likely to help your conversion rates.
UPDATE: Check the comments for more images and captions submitted by my readers.
If you find this educational, you really should subscribe to The Conversion Scientist by email. There is much more coming.

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Bio
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

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Dave Evans says:

September 1, 2011 at 9:05 pm

It’s all about filler. The images you’ve identified–given the way they are being used–are the equivalent of potato chips for your brain. They look good, and fill that void in the marketing materials they were found in. But, like potato chips, they don’f give you much to run on.
Nice post, Brian.