We have a little fun with Copywriters in my newest Content Marketing Institute post, How to Find the Right Copywriter for your Landing Pages.
If you could only hire one professional that would increase the number of people who buy or become a lead on your site, it would be a copywriter.
They can paint more detailed pictures than a photographer.
They can use more colorful language than a designer.
Communicate with humans and search engines.
If you’re going to dominate your competition online, it is because they write their copy themselves. I suggest you find a good direct response copywriter and let them do their work.
To help you get familiar with the kinds of copywriters you might meet in a dark alley, I’ve described five that I’ve run into on a regular basis.
The Styrofoam Sandwich Writer
The SEO Substituter
The Frustrated Novelist
The Soviet-era Propagandist
Most copywriters you meet will be a combination of some of these.
Tell me about your favorite copywriter in the comments. Let us know what combination of the above he or she exhibits.
Brian Massey, The Conversion Scientist teaches businesses of all sizes how to get more leads and sales from the traffic coming to their Web site.
Photo courtesy nkzs.