Ezytire landing page markup Content marketers sometimes focus on the content and forget about the marketing.
Yes, we want to inform.
Yes, we want to educate.
Yes, we want to be seen as the thought leader in our space.
But, we also want more traffic to our Web site, more leads and more sales. Don’t let your content go out without a strategy to draw readers back to your site and a landing page to get them to take action – even if that action is to get your next content offering.
In Landing Page Basics: Making Your Content Marketing Convert I show you an example of how content can drive a reader to action.
I also talk about these five important landing page strategies:

Pitch the offer, not your company
Remove distractions
Let the visitor know where they are in the process
Make forms the right length
Only ask for information you will use

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
1 reply
  1. Daniel Bennett
    Daniel Bennett says:

    Although, I’m an accountant, internet marketing has always been a passion. Whether you are an internet marketing newbie or pro, Blogulr.com is at the top of my top-ten tools an internet marketer must have. Its a content marketing platform for entrepreneurs and professionals built to optimize its users activities across all social networks, blogs and other websites. Users can blog, contact other users, setup adverts among other features. All for free. Due to my busy schedule, I find it’s lack of complexity very useful. It’s amazing

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