Landing Pages, Copywriting, SEO and Cheech and Chong: For Further Study Oct 1

PPC Help: Improving your Landing Page | Trada

I’ll say it again: If your SEM company isn’t INSISTING on helping you with landing pages; if they are satisfied to pick any page on your site as a destination for your expensive PPC marketing; then you are being taken to the cleaners.

Most of what you need to know is right here in this article. Contact me if you still have questions.

Tags: PPC help landing page landing pages

How To Implement Rel=Author

Google+ is affecting search rankings for authors on the web, so we need to make sure we’re playing the game. This article from @AjKohn of tells us how to establish ourselves as the masters of our content in the eyes of Google using the “rel” attribute in our links.
Tags: google seo rel=author google+ author
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Fiber One Sparks Up Boomer Love With Cheech and Chong | ClickZ

It is always tough to market to a specific target. Here Fiber One is clearly targeting boomers, and a particular brand of boomer. No doubt this will hurt their sales to conservative families. There will be some backlash. But, we all must be creating content for more and more specific markets, and walking away from the others if we’re going to grow our businesses. Hat tip to Fiber One: may your bravery be rewarded with sales and market share.

Tags: content targeting Boomer Fiber
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Language, context and conversions: thoughtful prose from the pros | SEO Copywriting

“The Internet isn’t passive. When you search online, you plan to do something:  buy, learn, play, find.  As soon as you go to Google, Yahoo or Bing, you’re on the hunt.”

There are those among us who have a true command of words and their use. I marvel at them. It is a power that is critical to persuasion, conversion and selling. Gabriella Sannino clearly sees it as a power to help people solve their problems. What better brand experience can you deliver than to help someone find answers to their questions?

Tags: writing copy seo conversion
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Latest posts by Brian Massey (see all)

• We A/B Tested a Web Form Against a Quiz. Here is what we learned. - July 20, 2023
• How to Compare Data When You Move from Google Analytics to GA4 - April 7, 2023
• CRO and SEO Working Together with Jason Fisher - November 17, 2022