Neuromarketing Hacks, The Perfect Landing Page and More

What is The Conversion Scientist reading this week?

Neuromarketing – A Simple Hack That Makes You MUCH More Persuasive

If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog.
Here’s a great example of how he uses research to deliver actionable advice to marketers and business owners like us.
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Perfect Landing Page Webinar · Formstack

This is a great overview of Landing Page best practices complete with examples. You’ll find a lot in common with our
Chemistry of the Landing Page

presentation.
• 1. Headlines and Ad Copy
  2. Clear and Concise Headlines
  3. Impeccable Grammar
  4. Trust indicators
  5. Call to Action
  6. Buttons
  7. Lose the Links
  8. Visuals (images)
  9. Above the Fold
  10. Always be testing

read more

Landing Page Examples: Untapped Secrets and Sources

We just can’t get enough info on landing pages. We love them.
This article helps you design landing pages for three kinds of visitors:

• • 1. Cold visitors (no they don’t live up north)
    2. Warm visitors (not necessarily friendly)
    3. Hot visitors (don’t necessarily got it goin’ on)

How do you address these different visitors? Read on.

• Author
• Recent Posts

Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
• Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
• A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025