Neuromarketing Hacks, The Perfect Landing Page and More

What is The Conversion Scientist reading this week?

Neuromarketing – A Simple Hack That Makes You MUCH More Persuasive

If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley’s blog.
Here’s a great example of how he uses research to deliver actionable advice to marketers and business owners like us.
read more
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Perfect Landing Page Webinar · Formstack

This is a great overview of Landing Page best practices complete with examples. You’ll find a lot in common with our
Chemistry of the Landing Page

1. Headlines and Ad Copy
2. Clear and Concise Headlines
3. Impeccable Grammar
4. Trust indicators
5. Call to Action
6. Buttons
7. Lose the Links
8. Visuals (images)
9. Above the Fold
10. Always be testing

Landing Page Examples: Untapped Secrets and Sources

We just can’t get enough info on landing pages. We love them.
This article helps you design landing pages for three kinds of visitors:

- 1. Cold visitors (no they don’t live up north)
  2. Warm visitors (not necessarily friendly)
  3. Hot visitors (don’t necessarily got it goin’ on)

How do you address these different visitors? Read on.

Author
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.