New Ideas for the New Year: Online Marketing in 2015 [INFOGRAPHIC]
The year 2015 will be full of surprises, but not everything needs to be a total shocker. We can start planning now for some of what 2015 will bring.
So, what should we be focusing on?
I am privileged to know some smart entrepreneurs and marketers, the kind of people who would have an informed opinion about 2015.
Give it a read and know that these bright folks (and me) aren’t guessing. Take these online marketing tips and do your own research.
For me, Peep Laja summed it up best:
“Be your own benchmark. Aim to do better than you did last month.”
A few good friends of ours are quoted in this image – if you’d like to see them in person, consider coming to ConversionXL Live in April.
Hat tip to tribes.no
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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Great infographic. CRO is one of many things which Digital Marketing teams need to look at more thoroughly. I’ve dropped some others in my post if you’re interested – https://www.decibeldigital.com/DigitalMarketingSuccess_in_2015/. There’s no doubt still a large proportion of people working in digital marketing that simply think site stats and subjective opinion is enough to justify website amends or changes. Crucially important that many in the industry wisen up and learn how to apply these CRO techniques or at least speak to experts/attend industry events if unsure on best practice or implementation. There’s some awesome tools on the market both for insight and then A/B testing as an extension of Google Analytics. Furthermore, if this is to work succesfully – all teams (from CRO to SEO) have to work together, and not as much in silos.