If you enjoy studying the psychology of persuasion the way we do here at Conversion Sciences, you’ll love this infographic from the folks at Help Scout.
In my book Your Customer Creation Equation I talk about the two conversions that online services have:
- Conversion from visitor to trial
- Conversion from tryer to buyer
I recommend that online services find ways to get the visitor started as soon as possible. Online services have the advantage that we can try the product right there online.
This article is further proof that getting the visitor engaged with questions is a more effective way to find more tryers and buyers than the typical home page.
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