Analytics, Discounting and User Experience Trends for 2012: For Further Study
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
Comments:
@Avinash Kaushik has a unique ability to make analytics human. I don’t share many analytics posts with you, as I don’t want to scare you off. But I fear I may be underestimating you.
Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.
This is a great way to start appreciating your visitors in ways that will make your site more successful.
by: Brian Massey
Karon Thackston: Phrasing Discount Offers for Maximum Results by Getentrepreneurial.com
Comments:
How you phrase a discount is a powerful way to increase conversions. Some visitors do not like to do math, or will do it wrong. Therefore, offering 20% off is less effective than save $18. However, high discounts (50%, 90%) may draw buyers more powerfully than the dollar value.
You have to find out for yourself.
Karon offers a nice list of alternatives and some links to research for your enjoyment.
by: Brian Massey
The Top 5 Website UX Trends of 2012 | UX Magazine
Comments:
While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.
- Single Page Sites: Simplicity is often a great way to increase conversion rates
- Infinite scrolling: Consider this for category pages. I haven’t tested this yet.
- Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you’ve tested it.
- Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites.
- Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help… or hurt
by: Brian Massey
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
- Creating a Landing Page that Converts: 6 Essential Elements [Infographic] - December 4, 2024
- Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
- The Conversion Optimization Process for High Converting Websites - August 20, 2024
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