Low Sales on Mobile, Conversion Tools, Flat Design [For Further Study]

What has the Conversion Scientist been reading lately?

AdExchanger: Why Do Mobile Users Not Buy On Mobile?

We believe that mobile traffic is every bit as important as desktop traffic. Many businesses walk away from their mobile traffic because it doesn’t convert well. This is a mistake.
Two points found in this article drive the point home:

App and Mobile Functionality (sucks)
Mobile Represents a Different Type of user

Spend some time on your mobile site. Don’t just create a responsive version of your desktop website.
Read more.

Marketizator: 25+ Tools That Conversion Rate Optimization Pros Can’t Ignore

I often say we’re living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren’t expensive. Every marketer can benefit from these tools with a little curiosity and patience.

Nielsen Norman Group: Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a “flat” design approach. Of course, we’re seeing this style of design pervade websites.
Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
Read more.
Got suggestions for what we should be reading? Share them with us!

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management