Testing, and Brand Awareness - For Further Study

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How To Conduct A Conversion Optimization Experiment | Relative Bearing

Here’s the first line from this very helpful little post:
“0 sales! What? But we got 517 unique visitors this week!”
Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there’s another:
Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.
I predict good things for these folks.
To read the full article by Ethan Jones, visit Clearpath.

Our Biggest Problem is Brand Awareness

@sethgodin says “awareness isn’t a scalable problem to solve.” As website optimizers, we couldn’t agree more.
He continues, “The solution lies in re-organizing your systems, in re-creating your product or service so that it becomes worth talking about.”…or in making your website so intuitive that it isn’t worth complaining about.
Seth sums is up better than we could have ourselves, “When you produce something remarkable, more use leads to more conversation which leads to more use.”
To read the full article by Seth Godin, visit Seth’s blog.

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management