Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8

Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles

Oct 06, 2011 10:49 pm

@GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get.
For those that want to drill down on Advanced Segments in Google Analytics, here is a survey of several segments you may find interesting.

Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth | Fast Company

Oct 05, 2011 01:40 pm

A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.
Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.

Google Tweaks AdWords To Give Landing Page Quality More Weight

Oct 05, 2011 01:17 am

Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don’t have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don’t have to be a math genius to figure out the importance of conversion optimization anymore.

Oct 05, 2011 01:02 am

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

9 Tips For Increasing Video Conversions

Oct 03, 2011 12:29 am

@ReelSEO Having just completed my first two videos for my up-coming book, I was grateful to have these nine reminders of what makes video convert.
It’s about time I started investing in video. The research and case studies I’ve read show that video is a powerhouse conversion tool, in almost all industries, B2B and B2C. Video isn’t to boost your ego (although I like putting a little of myself in the footage). It has a job to do. These nine will help you get results.

Brian Massey
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